From Coors to Aston Martin to Metallica, everyone seems to be getting into whiskey-making these days. And now you can add Stetson to the list.
That’s right, the brand known for creating the blueprint for the modern cowboy hat over 160 years ago has now launched its first-ever bourbon brand.
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Stetson didn’t literally invent the cowboy hat (wide-brimmed hats had been used for centuries around the world) but it quickly became synonymous with the style after the introduction of the Boss of the Plains hat in 1865.
This specific design featured a high, rounded crown, a 4-inch brim and a leather band around the outside. Not initially a fashion accessory, this inaugural Stetson was created to be an all-purpose hat for workers in the American West. But as ranchers and cowboys began curling the brim to keep out the rain and pinching the crown to make it easier to remove, Stetson started releasing pre-shaped hats straight from the factory.
That kind of connection between brand and consumer has never gone away at Stetson. And now it applies that ethos to the world of whiskey.
