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Yeti Just Dropped Over Two-Dozen New Colors, Including a Blue Never Before Sold in the US

The brand’s collaboration with Fanatics sees nearly 30 new hues join its roster of seasonal and core colorways.

Blue YETI insulated tumbler with a stainless steel rim and clear lid.Yeti

By Jack Seemer

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Like clockwork, the turning of the seasons brings shifts in weather, wardrobes and, in Yeti Nation, colorways across the brand’s range of coolers, drinkware and more.

Already this year, Yeti has dropped a handful of new hues, including not one but two yellows, a bright purple inspired by the Great Barrier Reef and a spin on its cult camo.

Its latest move will see that number increase by the dozens.

A person wearing brown pants and a gray long-sleeve shirt is holding a large blue YETI tumbler with a handle and a clear straw. The tumbler features a logo of an alligator head on the front. The background is outdoors with blurred greenery and a warm light source.
A new collaboration with Fanatics sees over two-dozen colorways join Yeti’s existing lineup of seasonal and core colors.
Yeti

Take one for the team

In collaboration with Fanatics, one of the premier distributors of licensed fan gear, Yeti just released close to 30 new colors in connection to teams across the NFL, NCAA, MLB and NHL.

Blue YETI cooler bucket with a silver star logo on the front, containing bottles, placed on a wooden table. The bucket has a metal handle with a black grip.
The collection includes teams across the NFL, NCAA, MLB and NHL.
Yeti

While many of the teams listed on Yeti’s website simply have branded versions of existing colors — primarily black, white and stainless steel — 27 of them have custom ones you won’t find elsewhere on the site.

In the NCAA, the new hues are somewhat limited, but they include burnt orange for the Texas Longhorns, maize yellow for the Michigan Wolverines and red garnet for Florida State, among a handful of others.

Orange YETI tumbler with a silver longhorn logo on the front and a clear lid.
In the NCAA, only a few teams like Texas have custom team colors.
Yeti

NFL fans, meanwhile, have their pick of the litter, with the options ranging from aqua (Miami Dolphins) and Honolulu blue (Detroit Lions) to various green for the Eagles, Packers, Jets and more.

Hand holding a dark green YETI can cooler with the Green Bay Packers logo and the word "PACKERS" printed in white on the front.
The collaboration brings myriad greens, including the one used by the Green Bay Packers.
Yeti

That said, perhaps the most notable addition is in the NHL section, where shoppers will find a unique blue attached to the Toronto Maple Leafs. Previously exclusive to Canada, the color is now available in the US the very first time.

Blue YETI tumbler with a silver lid, featuring the Toronto Maple Leafs logo and text on the front.
This blue, previously exclusive to overseas customers, is now available in the US for the first time.
Yeti

Major-league prices

Of course, the colors all come with the caveat of carrying team logos, meaning the neutrals in the room might find value in picking up a sticker pack from one of the brand’s many retail locations — or finally finding use for the one that accompanies every Rambler purchase.

Blue YETI can cooler with a black top and a silver can opening, featuring a silver outline of a lion in a leaping pose on the front.
The collection includes a handful of Rambler styles. Prices start at $40 for a 12-ounce can “cooler.”
Yeti

It’s also worth mentioning the price, as the licensed gear does indeed carry a premium over the standard versions of each item.

A normal 20-ounce tumbler costs $35 in one of Yeti’s core or seasonal colorways. However, it goes for $50 in one of the new team-affiliated variants.

About the Author:

Jack Seemer is the executive editor at Gear Patrol, with over a decade of experience in product journalism. He currently reports on a wide range of topics, including footwear, watches, EDC, cookware and more.

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