After a few shaky years navigating post-pandemic mood swings and shifting sneaker trends, 2025 was marked by signs that Nike is ready to rebound.
The clearest proof is the brand’s full-throttle bet on the Vomero line, with the Vomero 18 and its follow-ups turning into overnight staples that feel perfectly aligned with Nike’s core running playbook.
At the other end of the spectrum, the Swoosh went gleefully weird with boundary-pushing projects like Nike Project Amplify — essentially a sneaker exoskeleton — and the Mind 001 and 002, sci-fi-adjacent shoes that claim to leverage Neuroscience to enhance recovery by activating the “mind-body connection.”
Layer in a fresh slate of headline collaborations with Levi’s, Tom Sachs, Stüssy, and others, and 2025 starts to look less like a reset and more like a reassertion.
Here’s a year-end snapshot of how Nike got its groove back, from daily beaters to the wild experiments.
Welcome to This Year in Gear: A year-end retrospective of the most noteworthy launches, mapped across the gear landscape. Check out all of our 2025 key brand and product category retrospectives here.
Nike’s Year in Gear
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