Nike’s CV is chock-full of proud innovations, ranging from self-lacing sneakers to the world’s fastest shoe. Few mean as much as a small piece of rubber called the Waffle.
The name matters.
Cofounder Bill Bowerman famously developed the design in his garage using his wife’s breakfast iron, resulting in a lug-like outsole that mimicked the effect of metal track spikes, albeit without the weight.
Half a century later his invention still informs informs much of Nike’s catalog of retro runners. That includes the infamous Waffle Racer for the first time in years.
