If you buy from a link, we may earn a commission. Learn more
From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.
Below, find 19 new releases from the likes of affordable brands like Timex and Citizen, luxury legends such as Piaget and Moser, and enthusiast favorites like Tissot and Christopher Ward. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.
Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.
CWC
CWC Radar White Automatic Diver
CWC adds its white “Arctic Radar” colorway to its automatic diver, creating a fresh look that’s perfectly suited for Arctic missions.
Praesidus’ impeccably faithful Jungle Field watch now comes in a 38mm case with an automatic movement, available in two dial options — a popcorn texture with yellow hour markers and a matte black with white hour markers — and two straps — a brown leather pin buckle and a two-piece green canvas. It runs on a Miyota Caliber 9039 automatic movement with a 42-hour power reserve.
Launched without anything in the way of fanfare, Citizen’s Promaster Land GMT is a sneaky, under-the-radar release that, for the right crowd, could be a serious hit. While it’s pretty affordable, its also stylish — aided by its unique textured red dial — useful and, perhaps most importantly, user-friendly (the solar-powered movement is about as convenient as it gets). Especially for frequent flyer adventurers, this quiet release is worth a gander.
Two Japanese icons collide in this rugged G-Shock collaboration with Team Land Cruiser Toyota Auto Body. This Mudmaster is modeled after Toyota’s iconic Land Cruiser SUV and was inspired by the most extreme motorsports event in the world, the Dakar Rally.
Héron’s best-selling watch, the Marinor — an homage to a group of classic 1960s divers, is back with a cleaner, more streamlined design. Updates include a slimmer, more compact case, a cleaner dial with stronger lume and a thinner clasp with a tool-less micro-adjustment system. The 39mm stainless steel case with a sapphire crystal bezel insert is available in black and gilt, gray-blue, teal and tropical blue. It is powered by a Miyota Caliber 9039 automatic movement with a 42-hour power reserve.
Timex continues its Peanuts collaboration with this whimsical take on the Marlin featuring a turquoise dial adorned with colorful flowers, Snoopy and Woodstock.
This limited edition C60 GMT pays homage to the Rolex GMT-Master and the airline that commissioned it in 1955: Pan Am. The red and blue 24-hour rehaut emulates the iconic “Pepsi” GMT bezel, while the dial and caseback feature Pan Am’s logos. Christopher Ward expanded on the jetset theme with a world time bezel marked with 24 of Pan Am’s global destinations. The seconds hand counterbalance is a Boeing 707, the airline’s flagship plane, which was nicknamed the “Clipper.” It is powered by a Sellita Caliber SW330-2 automatic movement is limited to 707 pieces.
Atelier Wen’s special version of its Perception sports watch replaces the flagship’s typical guilloché dial with a stone dial cut from rare, mesmerizing pietersite.
Piaget’s most iconic watch, the Polo, was revived in its original solid yellow gold format in 2024, but the definitive watch of the 1980s feels like it was always meant to come in two-tone. Now, it does, courtesy of a revamp that combines brushed 18-karat white gold for the flat segments and polished 18-karat yellow gold for the curved dragoon motif. It runs on the in-house Caliber 1200P1 automatic micro-rotor movement with a 44-hour power reserve.
Moser outfits its most elegant watch, the Endeavour, with its stripped-down tourbillon skeleton movement with an anthracite PVD-coated finish inside a solid 5N red gold case.
The Terra Scout reinvents the field watch with a montonal combination sandwich and sector dial soaked in decorative lume for high visibility during the day and night. The 38.5mm stainless steel case comes with a sandblasted finish in a white or black dial, along with a matte black DLC-coating and black dial or a khaki Cerakote-coating with a white dial. It runs on a La Joux-Perret Caliber G100 automatic movement with a 68-hour power reserve, and regulated to +/-8 seconds per day.
G-Shock’s watches are known for their incredible ruggedness and durability — after all, their shock resistance is where the brand’s name comes from. So it makes sense that the Japanese watchmaker might team up with a legendary skateboarding brand like Hardies on a collaboration. While the core watch, the iconic DW6900, remains almost entirely intact with this team-up, it does get a pink-on-brown colorway and a subtle dial design featuring Hardies’ logo as a repeating pattern. The watch also gets an exclusive caseback engraving and, most uniquely, a pink-hued backlight.
Wallace Allan x Nivada Grenchen Chronoking Mechaquartz
Nivada teams up with UK jeweler Wallace Allan for this more contemporary take on its Chronoking Mecaquartz featuring a black grained dial with white and royal blue accents and five interchangeable worldtimer/tachymeter bezels.
Tissot adds a blue-green dial to its modern PR516, bringing the watch aesthetically closer to the classic PR-516 “Roger Moore” worn by James Bond in Live and Let Die.
Best known as Steve McQueen’s favorite watch, the standard black 417 ES has ample cool cache, but its white-dialed counterpart is coveted for its scarcity. Originally produced in far smaller numbers, the inverse dial with heat-blued hands earned the moniker “Moby Dick” from collectors. Hanhart has revived the bicompax White Whale in its original 39mm format, available with a brown leather strap or a steel three-link bracelet. It runs on a Sellita Caliber SW510 hand-wound movement.
Obviously, the name of this take on Timex’s fan-favorite Marlin is meant to conjure images of the Mad Men protagonist of the same name. And that makes sense, what with its ’60s-inspired styling. The thing is, this watch borrows its appearance from a watch Don Draper never wore: the vintage Omega “C-case” Constellation. Lucky for Timex, it’s still an exceptional watch and this one dupes it well enough, especially when you consider its fractional comparative price.
The indie darling’s flagship watch is back with some notable changes, including a smaller size, a full Grade 5 titanium build and a “ripple” dial made of solid 18K gold.
Timex updates its top titanium dive watch with a bright orange dial paired with white solid lume block indices, along with a black, fully lumed bezel insert.
Part of Citizen’s Eco-Drive 50th anniversary collection, the new Endeavor Chrono is a 43mm nautical chronograph with 100m water resistance and a sporty look. The Caliber B620 solar-quartz movement features a typical jumping seconds hand at 6:00, but the chronograph seconds hand has a smooth sweep to measure down to 1/5th of a second, and maxed out at one hour and one minute with a 60-minute totalizer at 9:00. The wavy ocean-inspired dial texture allows light to reach the photovoltaic cells powering the movement.