42 New Watches You Missed from Seiko, Timex, IWC, Audemars Piguet and More

The chronograph is one of the oldest, most tried-and-true styles of watch, its origins going back to the early 1800s. However, Casio’s latest reissue of its Edifice Standard Chronograph is a much more contemporary take, inspired by racing and motorsports. It boasts classic looks and, in these two new versions, unique pops of color on the dial. Best of all, the watch is far more affordable than you might think by looking at it.

Louis Vuitton links up with fellow haute horlogerie heavyweight De Bethune for this extremely limited take on the latter’s DB25 Starry Varius dual-time watch. The watch’s 45mm case is borrowed from LV’s Tambour Taiko, but here it’s executed in blued titanium with platinum lugs and crown. The 12-hour local time track on the dial is also Tambour Taiko-inspired, but the inner dial is where the Starry Varius influence comes in, with a half-18K rose gold/half-blued steel tracking a second time zone while representing the daytime and nighttime hours. De Bethune’s signature starry blued titanium dial is accented with a special constellation in the shape of LV’s logo, created with 18K white gold pins. Powering the watch is the De Bethune-manufactured, hand-wound DB2507LV calibre, and the watch includes two straps: one in blue fabric, the other in extra-soft cognac alligator. The watch is limited to 12 pieces — including two that come with an additional clock and added craziness – and is priced at €375,000 (~$443,000) for the watch alone.

Norqain’s first official NHL watch is packed with Easter eggs, including a “scratched ice” dial, a face-off small seconds indicator, a strap made from hockey pucks and more.

Seiko adds three new dials to the entry-level Prospex Speedtimer solar quartz collection. The ‘Yougtimer’ trio features creamy white, mint green and light pink panda dials inspired by sports cars from the late 1980s and early 1990s. The 39mm case houses Seiko’s Caliber V192 solar quartz movement and comes on a steel three-link bracelet.

Seiko adds to its Cocktail Time collection with this 34mm automatic stunner inspired by the “Sakura Aviation” cocktail, which recalls springtime cherry blossoms in Japan. The watch brings its inspiration to life with a mother-of-pearl dial featuring a pink gradient color.

Audemars Piguet jumps on the guichet dial trend with a revival of the 1929 Pre-model 1271, updated with a black PVD-coated sapphire crystal dial, sandblasted pink gold-toned apertures, an 18-karat pink gold case and a black textured calfskin strap with a matching gold clasp. It is powered by the AP Caliber 7122 automatic movement, which beats at 4Hz and has a 52-hour power reserve.

A recreation of Timex’s Q Red Nebula, this reissue draws its name from its most prominent appearance: it was worn on the wrist of John Travolta’s Vincent Vega in Quentin Tarantino’s 1994 masterpiece Pulp Fiction. While not the most famous watch from the movie (that is owed to the one Christopher Walken monologues about), this is a largely faithful recreation of what might be the best-looking watch in the flick, albeit with a more modern quartz movement below its iconic red marble dial and domed crystal.

The latest Royal Oak Chronograph 38mm features Audemars Piguet’s new in-house Caliber 6401, a purpose-built movement developed over five years. The compact chronograph caliber offers a 55-hour power reserve and operates at 28,800 VpH, while maintaining the watch’s slim 11.1mm profile. The integrated column wheel chronograph features a patented vertical clutch mechanism that reduces parts and improves pusher tactility. With its wearable 38mm case diameter and refined dial layout, this model brings the brands modern in-house movement technology to its most accessible Royal Oak chronograph size.

This 2026 update to AP’s signature dive watch features its inner bezel markings and integrated rubber strap in bright turquoise for a head-turning look.

Orient Star recreates and reimagines Orient’s first automatic dive watch — and one of Japan’s first-ever dive watches — the Olympia Calendar Diver from 1964, with more modern materials, movement and sizing.

Parmigiani adds an elegant new colorway to the purest version of its Tonda PF sports watch, the Micro-Rotor, with this Agave Blue dial. The gorgeous color slots in neatly with the rest of the brand’s classy, muted colors, falling somewhere between blue, green and gray. Outside of the new color, the watch is unchanged and keeps its usual in-house Cal. PF703 micro-rotor movement and 40 x 7.8mm case with 100m of water resistance. The Agave Blue is available in both stainless steel with a platinum bezel for $28,600 or full 18K rose gold for $69,800.

IWC collaborates with F1 driver and brand ambassador George Russel on this limited-edition version of the Pilot’s Watch Chronograph featuring a black ceramic case, Ceratanium crown and pushers, and accents and strap in Russel’s signature shade of bright blue.

IWC collaborates with F1 driver and brand ambassador George Russel on this limited-edition version of the Pilot’s Watch Automatic featuring a black ceramic case, Ceratanium crown, and accents and strap in Russel’s signature shade of bright blue.

Watch expert Adrian Barker of Bark & Jack revamped the titanium C60 Trident Luminère with a Submariner-like black-and-white color scheme. But the real update comes out in the dark, when the signature Globolight lume block dial details and fully lumed bezel glows blue, except for the minute hand and first 15 minutes on the unidirectional dive bezel — hence the name. It runs on the top-grade, COSC-certified version of Sellita’s Caliber SW300-1 automatic movement, featuring a 4Hz beat rate, a 56-hour power reserve and a measured accuracy of -4/+6 seconds-per-day. Preorder begins on February 12.

In celebration of its 75th anniversary, Orient Star adds a meteorite dial to its Perseid meteor shower-inspired M34 F8 Date, creating the most literal interpretation of the watch yet.

As the official sponsor of the Aston Martin Aramco F1 Team, Breitling’s aviation icon, the Navitimer B01 Chronograph, gets a racetrack-ready makeover with a titanium case and a carbon-fiber dial that matches the team’s black-and-green color scheme. It is a limited edition of 1,959 pieces to honor Aston Martin’s first year in F1 competition.

This dress watch features a drop-dead gorgeous dial inspired by the ancient art of Vietnamese Sơn Mài lacquerware — specifically, the Frosted Leaf technique, as its name suggests. Heavy on the red colorway — which, according to the brand, is “a timeless symbol of life, energy and passion” — this watch also houses an automatic movement inside its smaller recycled 316L stainless steel case. And it’s fitted with a red suede strap and a rubberized calf lining to finish off the whole vibrant vibe.

Urwerk combines two of its most futuristic technologies into one science experiment of a watch. The UR-100V LS Ceramic uses the brand’s UR 12.02 automatic movement to not only tell the time using Urwerk’s trademark satellite hours complication, but also shows how far light travels from the sun across the solar system in real time, indicating the time it passes each planet. For the first time, this “Lightspeed” complication is combined with Urwerk’s proprietary ceramic composite case, which combines ceramic fibers with glass and carbon fiber to create a material that’s nearly impervious to both scratches and impact.

Menswear virtuoso Todd Snyder adds Aera to his watch collaboration portfolio with a sleek, high-performance twist on the 1950s diver template. Available in all-black or mostly white, the 44mm titanium case features a matte PVD coating. The bowl-shaped dial replaces a rehaut with a curved edge, and the hour markers are 3D Super-LumiNova blocks. It runs on a Sellita Caliber SW200-1 automatic movement with a 41-hour power reserve. Only 25 units are available in each color.

Ming’s first watch with an integrated bracelet boasts two pending patents: one for a thin, toolless, buttonless, on-the-fly microadjustable clasp, and the other for a toolless link-removal system featuring sliders on the back of each link. What’s more, the watch marks the return of the brand’s Mosaic dial and features a “Starfield” caseback featuring a lumed animation when winding the crown or rotor.

G-Shock expands its Fine Metallic Series of watches with the brand’s innovative Tough Silicone band. Like like year’s drop, the collection includes variations on the 2100 and 5600, but it also now extends to the 6900 and 110. All four models come with a vibrant red LCD display.

G-Shock’s iconic, ultra-tough 5600 Series is nearly 40 years old, which is impressive, but that’s nothing compared to the millennium-plus history of the latest edition’s inspiration, origami. Honoring that ancient Japanese art form, it commits to a simple motif, a series of dotted folding lines on the dial, case and rubber strap, complemented by washi-styled texture on the bezel and band and origami crane imagery emerging from the LED backlight and appearing on the case back.

This innovative addition to the Brunswick collection features an Art Deco motif of the moon against the night sky, combining two trendy dial materials: mother-of-pearl and aventurine glass. But it all works because of the jump hour movement, provided by Christopher Ward’s JJ01 module on a Sellita SW200 base. It is available on a blue leather pin buckle strap or a steel five-link bracelet with a folding clasp.

Traska’s first chronograph features a Seiko automatic movement with a column wheel and vertical clutch, a tungsten bezel and a unique register setup featuring rotating transparent discs instead of hands.

Inspired by the glitz and glamour of 1970s Hollywood, California, the Q Timex Continental has been offered in both day-date and GMT formats. Now, it’s getting a third option in a quartet of chronographs. While it still boasts similar styling to its siblings, marked by a mesmerizing concentric-ring etched dial, this watch is a bit larger and has driving-friendly chronograph functionality, adding a bit of motorsports inspiration to an already classy timepiece.

Niton was a short-lived Swiss watch brand lasting only from 1919 until 1938 that nevertheless left an impact with its impressive movement manufacturing, with jump-hour complications being its greatest claim to fame. Now, Niton is back and doing what it always did best: crafting in-house jump-hour movements. The revived brand’s first new model is the Prima, and it’s impressive. The watch’s in-house Cal. NHS01 is a manual-wind jump hour that is also a sonnerie au passage — meaning it chimes every hour, on the hour — and boasts a zero-reset feature for the seconds hand. What’s more, the movement is both a certified chronometer and has earned a Geneva Seal. The Prima is limited to just 38 pieces, 19 in rose gold for CHF 44,750 (~$58,600) and 19 in platinum for CHF 47,750 (~$62,370).

The smallest, most affordable Grand Seiko Snowflake yet is made possible by the brand’s first new 9F quartz movement in six years: the compact Caliber 9F51.

The smallest, most affordable Grand Seiko Skyflake yet is made possible by the brand’s first new 9F quartz movement in six years: the compact Caliber 9F51.

Citizen gives its high-tech analog worldtimer a “blood moon” makeover to mark the total lunar eclipse visible from Japan on March 3, 2026. The sapphire bezel is a rich burgundy, while the dial emulates the lunar surface bathed in red sunlight. The time is automatically adjusted via satellite link almost anywhere on Earth for the local time and an alternate timezone displayed at 6:00. Additionally, it is outfitted with a 1/20th second chronograph, a perpetual calendar and power reserve indicator. The 44mm case is Super Titanium with a gray DLC finish.

Horage returns to the dive watch space with the exceedingly unique Molokini, boasting non-traditional styling and an in-house, micro-rotor movement featuring a “true” GMT complication.

Tiffany & Co. continues to elevate its watchmaking prowess with the jewelry-inspired Enamel Watch. The watch draws its inspiration from the paillonné enamel Croisillon bangles designed for the brand by Jean Schlumberger in 1962. It features a miniature version of the bangle on the dial, complete with real Tiffany Blue paillonné enamel and 18K gold cross stitches. The mini bangle rotates around the dial, creating a dynamic element, and the central disc of the dial, along with the white gold case, is absolutely covered in diamonds. There are a few versions of the Enamel Watch at launch, but the most opulent reference is paired with a white gold bracelet that, like the case, is entirely coated in diamonds. Price is, understandably, only available upon request.

Jack Mason updates its bestselling Strat-o-timer GMT with this version that takes clear inspiration from the Rolex Explorer II and exhibits a more toolish vibe thanks to its steel bezel, brushed bracelet and high-contrast dial in either black or white.

Bell & Ross adds a bronze case to its newest generation of 42mm circle-in-square dive watches, the BR-03 Diver, featuring a glossy black dial and a black ceramic bezel insert. The applied hour markers, hands and bezel track are coated with green-glowing Super-LumiNova. It is powered by a customized Sellita Caliber SW300-1 automatic movement and comes with an additional black canvas velcro dive strap.

Farer gives its World Timer a golden makeover with a gold PVD case treatment on the burgundy-dialed Thorne variant.

A few weeks ago, Citizen quietly dropped an affordable, user-friendly GMT watch, which quickly turned out to be a sleeper hit. Now, the brand has returned to that release and launched a new version, this time with a navy blue dial, instead of a red one. It still boasts the same styling and functionality — including its reliable Eco-Drive solar-powered movement — but its link bracelet has been swapped for a sportier nylon version. And the price of this already budget-friendly watch has dropped by a respectable $70.

Sega tapped fellow Japanese icon Seiko to celebrate the company’s 65th anniversary with a retro chronograph. Both brand logos appear at 3:00, the hour markers are in Sega’s trademark font and Sonic’s adorns the hours and minutes totalizer at 6:00. It runs on an obscure Seiko Caliber 7T92 quartz movement that tracks 1/20th of a second on the subdial at 12:00. The watch is available in a white or black dial and is sold exclusively through Sega’s online store.

Bremont gives its unique jump-hour watch a rugged makeover with black DLC coating on its 904L stainless steel case paired with a black leather bund strap.

Alpina’s solar-powered collection is a Goldilocks-sized addition to its fan-favorite Alpiner Extreme integrated sports watch lineup, featuring a 37.5mm steel case and a custom LJP solar quartz movement that can run for 10 months on a single charge.

First released 2022, the Metronome is easily one of Seiko’s most unique tool watches. True to the name, it boasts a built-in metronome for musicians, and thanks to Japanese designer Hiroshi Fujiwara, now comes in two new colorways, black and white with blue and red text.

The Q Timex Mini measures just 30 millimeters in diameter, making it the smallest Q-series watch currently available. However, it’s still a full-functioning Timex with vintage-inspired styling and a reliable quartz movement. While the color of the dial and bezel looks an awful lot like Tiffany Blue, it’s actually a legally distinct shade called Ice Blue. Other details include a fixed bezel (where the numerals are, to avoid crowding the dial), a clasp-free Perfect Fit expansion band and a brushed stainless steel finish.

Armin Strom’s insane GMT gets an extra-luxe edition featuring a case made of 18K rose gold. The Dual Time GMT Resonance features two dials for two separate time zones, each with its own hour hand, minute hand and day/night indicator. But that’s not all. Each of the two dials is also regulated by its own escapement, with the oscillation of the two balance wheels kept in perfect synchronization thanks to the brand’s patented resonance clutch. Limited to 50 pieces, the watch is priced at $151,000.

Baltic bids adieu to the first generation of its MR series of micro-rotor-powered dress watches with this stunning version featuring a glossy black dial and gem-set bezel studded with 40 baguette-cut moissanite stones.