Yeti doesn’t do collaborations often. And when it does step outside its core lineup, the brand usually targets very specific enthusiast worlds — like a Yeti x Howler Brothers drop aimed at the fishing and surf crowd, or last year’s John Deere Rambler.
Its latest release follows the same playbook. Yeti has unveiled a new collaboration with Oracle Red Bull Racing, the dominant Formula 1 team.
The partnership itself isn’t entirely new. Red Bull Racing first teased a licensing deal with Yeti more than three years ago, and the team has since been spotted using Yeti coolers in the paddock to help manage engine and brake temperatures.

Last year, we were even teased with a Yeti Rambler bottle styled to look like a giant Red Bull can.
Now the collaboration has expanded into a wider range of products. And beyond the obvious motorsport branding, every item outside the company’s drinkware – including its famed Tundra hard coolers- now comes in a special color that’s inspired fan curiosity since it first broke cover.






