The watch industry is as trend-driven as the fashion industry and follows a similar cyclical pattern. One of the major prevailing trends of the past few years is a return to smaller case sizes like those of the 1950s and 1960s.
Another parallel with the fashion industry is that one of the best ways for a brand to stand out is to head in the opposite direction. Doxa has done just that with the sequel to its entry-point watch, the new SUB 200 II.

Like the denim brands selling slim-fit jeans in 2026, Doxa is partying like it’s 2009 with the sized-up SUB 200 II. It retains the elliptical steel case of the original SUB 200, along with most other details, but presented in a 44mm size.
That was standard issue for a daily-wearing diver 15 years ago, but goes against the grain these days. However, in a casual conversation last fall, Oris CEO Ralf Studer revealed to me that the brand’s American sales still skew toward larger divers, so the demand is there.

There is a pragmatic element to the move as well. Doxa is as serious about diving as any watch brand out there, and the SUB 200 II is still a specialized tool watch first and foremost. Accordingly, a larger dial means better legibility underwater.
The SUB 200 II serves as an expansion to the original SUB 200 collection, which was updated less than a year ago and isn’t going anywhere. It looks remarkably similar but, in addition to a larger size, comes in a different color assortment.





