
Five Men’s Clothing Brands to Keep an Eye on in 2026
This isn't a prediction of the best clothing brands for 2026, but a list of under-the-radar brands poised to make significant moves in the year ahead.

Brad Lanphear is an associate editor at Gear Patrol covering watches and style. Before joining the publication, he previously wrote for Heddels and Men's Health. Now, he’s on a never-ending quest to find the perfect pair of Japanese denim.

This isn't a prediction of the best clothing brands for 2026, but a list of under-the-radar brands poised to make significant moves in the year ahead.

Timex is beginning the new year by clearing out its inventory with generous discounts on some of its more obscure releases from the past year.

The Santos de Cartier was designed in 1902 as the first purpose-built pilot's watch, and it's never been better equipped for aeronautical adventure.

Barbour teamed up with H&M's "slow fashion" brand, Arket, to revive and modernize a 1960s fishing jacket, and the brand's best release of 2025.

German watchmaker Nomos created an entirely new mechanism to switch time zones with the push of a button on this automatic watch, and it's so much fun to use.

Zegna is the gold standard in men's suiting, and the Vellus Aureum collection focuses on the importance of wool in an era of synthetic materials.

Zach Posen's GapStudio debuted its first menswear collection in Fall 2025, creating more buzz than the brand has seen in years.

Levi's Blue Tab collection, which debuted in 2025, reimagines the brand through Japanese design and craftsmanship.

Now dubbed the Spirit Pilot Flyback, Longines' pilot's chronograph features a slimmed-down case and a refined dial.

A countdown of the year's most important watches.
By Johnny Brayson, Brad Lanphear, and Jack Seemer

The new Timex Atelier collection establishes a permanent foothold in the mid-tier, high-performance automatic watch market.

Sunspel transformed boxer shorts from athletic apparel into the underwear we know today, and the British brand remains the best in the business.

Dust off your navy blazers, J. Press is positioned to lead a resurgence of Ivy style in 2026, led by new Creative Director Jack Carlson.

Red Wing jumps on the Western wear trend and proves that anyone can pull off cowboy boots with the right pair.

Seiko exponentially improves the accuracy of its Spring Drive movement, now measured in seconds per year, rather than month.

G-Shock's GA2100 gets a khaki and orange makeover by the Parisian fashion label Maison Kitsuné, featuring the brand's fox logo on the dial.

Huckberry's in-house brand significantly expanded its waxed canvas collection this year, making it one of the best in the country.

Italian boutique watchmaker Venezianico cut an absolutely stunning dial from artificial opal for this impressively capable dive watch.

Keep time with the horological industry’s most exciting new watches.

Not only does Peregrine make the best British moto jacket, but it is now available in a grail-worthy tartan waxed canvas from Halley Stevenson.