
The Top 25 Watch Brands to Know
Which are "best" is up to you, but you should absolutely be familiar with these companies.

Zen Love is Gear Patrol's Associate Editor. He has been deeply obsessed with watches for over a decade and has written about them professionally for nearly as long. Since 2019, he's been covering anything that ticks and fits on the wrist for Gear Patrol with a bent toward making watches' history, mechanics, and collector culture approachable and democratic. He is always punctual.

Which are "best" is up to you, but you should absolutely be familiar with these companies.
By Zen Love and Johnny Brayson

The jeans you’re wearing right now have a curious feature you might have pondered.
By Zen Love

Affordability meets desirability.
By Johnny Brayson, Chris Wright, and Zen Love

Watches for car enthusiasts, motorsports, and generally driving fast.
By Zen Love

You're my boy, blue.
By Johnny Brayson and Zen Love

From $30 to $999, these are the best watches to get when you don’t want to spend a fortune.
By Johnny Brayson, Zen Love, and Andrew Connor

High-flying style for less.
By Zen Love and Johnny Brayson

GMTs needn’t be bank-breaking. From big Swiss companies to upstart microbrands, here are 15 affordable versions.
By Johnny Brayson and Zen Love

Carbon-based wirst forms.
By Zen Love and Johnny Brayson

From affordable to luxury, it was a banner year for purpose-built watches.
Presented By Citizen

Not to mention killer looks.
By Zen Love

New references, crazy complications and unexpected designs.
Presented By Bulova

From microbrands to Timex to Rolex.
By Zen Love and Johnny Brayson

We tried different NATOs from fan-favorite strap makers to see how different they can really be.
By Zen Love and Andrew Connor

Tool watches, dress watches and exclusive collabs from Seiko, Hamilton, Unimatic and more.
By Johnny Brayson and Zen Love

You don't need fancy-schmancy watches for actual diving. You might not even want them.
By Zen Love

We took Citizen’s vintage-reference Promaster Dive Automatic ‘Fujitsubo’ for a dip. Here's what stood out about this surprisingly modern-feeling timepiece.
By Zen Love

King Seiko, Grand Seiko, Prospex and more.
By Johnny Brayson and Zen Love

From Art Deco to Bauhaus, bygone design trends continue to define the watches we wear today.
By Zen Love

We break down the catalog of the one of the world’s foremost watchmakers, from the Seamaster to the Speedmaster and more.
By Zen Love, Allen Farmelo, Johnny Brayson, and Oren Hartov