Apple is running a special "Back to School" promotion right now, complete with its own landing page. It's offering free AirPods with the purchase of any 12.9-inch or 11-inch iPad Pro, or iPad Air, all of which are the latest models (released in 2019).
You can get these iPads in any color, storage and connectivity (Wi-Fi or Wi-Fi/LTE) configuration and still get the free AirPods, which is a $159 value. Or you can upgrade to AirPods Pro for just $90, instead of buying the full $249.
If you're in the market for a new laptop or desktop, Apple is offering the same deal (free AirPods) for those who buy a new MacBook Air, MacBook Pro (13-inch or 16-inch), iMac and iMac Pro.
The promotion is obviously designed for students, both high-school and college, as well as their parents, but there's really no stopping anybody from jumping on these deals. All you have to do is make sure you shop from Apple's education store instead of its main website.