Earlier this year, when Yeti announced a new collection of rugged products it was a burly camping chair called the Hondo that became the newsworthy standout. But it wasn’t the only product revealed — the new collection included wine tumblers, a magnetic waterproof pouch, a tote (which may turn out to be a sleeper) and a backpack version of its popular Hopper soft cooler called the Backflip.
Yeti is credited as the originator of the overbuilt, everything-proof hard-sided cooler and owning one has become imbued with a particular symbolic status. The brand has had to live up to its own reputation with every successive product, and its soft coolers were no exception. The Hopper series has done that, with a puncture-resistant soft exterior called DryHide and super-strong leak-proof zippers. Its soft coolers are lighter and notably more portable, which may make them even more effective in providing practical everyday use.
The Backflip gives the Hopper series even more potential with the addition of backpack straps that make carrying a fully-loaded cooler across longer distances more feasible. The Backflip can accommodate 20 cans at a two-to-one can-to-ice ratio and has multiple handles for hauling and additional webbing for lashing.
Sales on Yeti products are rare, especially on something as new as the Hopper Backflip. Right now, however, Backcountry is offering its customers the chance to take 20 percent off one full-priced item during its Memorial Day Sale and the Backflip, one of Yeti’s newest products, is included in the deal. Use the code MEMORIALDAY20 at checkout, or click the small banner at the top of the screen to apply the discount.
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