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This Coffee Mug Is Always Sold Out. Now It’s on Sale

A batch of the internet’s most coveted coffee mugs from East Fork is on sale right now.

east fork
East Fork

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In the last few years, East Fork has become a viral product novelty: an expensive earthenware manufacturer that can’t keep much of anything in stock. It releases products on its site on Tuesdays at noon and sells through most everything in a number of hours. Dubbed #TheMug on Instagram, its coffee mugs are now a status symbol of taste and one’s ability to add to cart before others. Right now, though, you can pick up a coveted mug for a big discount during its Seconds Sale, which features mugs and other goods that have small blemishes.

East Fork

Not-Quite-Right Mug

$20.00 (50% off)

There are a ton of options, including their famous mug in a handful of colors, plus bowls and plates in a few different sizes. Just shop quick, these savings won't last.


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