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How to Save on Sonos Speakers With the Upgrade Program Discount

Sonos's Upgrade Program gives anybody who owns a Sonos speaker the opportunity to get a huge discount on a new Sonos speaker, including a deal on the new Roam. No trade-in required.


If you've owned Sonos speakers for a long time and were thinking about upgrading or expanding your Sonos system — maybe buying the new Roam? — there's something that you need to know.

As of November 2020, Sonos has introduced a new Upgrade Program that allows long-time Sonos owners to buy new Sonos speakers and get a 15-percent discount. This is not a trade-in program; you'll still keep your old Sonos speakers. It's an initiative by Sonos to encourage long-time listeners to expand their system with some newer products.

Get These Discounts (If Eligible)

Here's how it works:

  1. Go to the Upgrade Program's landing page and sign into your Sonos account.
  2. Check the list of the Sonos speakers that you own to see which ones make you eligible for a discount.

    If you are eligible for 15% discount, you can get a pretty great deal on the following Sonos speakers. Here are the discounts:

    • Roam ($169 $144, save $25)
    • Move ($399 $339, save $60)
    • One ($199 $169, save $30)
    • One SL ($179 $152, save $27)
    • Five ($499 $423, save $76)
    • Sub ($699 $594, save $105)
    • Beam ($399 $339, save $60)
    • Arc ($799 $679, save $120)
    • Port ($449 $382, save $67)
    • Amp ($649 $552, save $97)
    • Boost ($99 $84, save $15)

          The catch is that you can only use a discount code once per speaker. But you get a discount for each of the Sonos speakers that's eligible for an upgrade. So if you have two older Play:1 speakers, you get two 15-percent discount codes which can be applied to any two new speakers.

          When Sonos first launched this upgrade program, it was offering 30-percent discounts on its really only speakers and components, such as the Connect:Amp (Gen 1), Connect (Gen 1) and Play:5 (Gen 1), however it appears that those are no longer available.

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