Though Apple just announced its newest update to the ever-popular smartwatch, maybe you aren’t convinced on trading in your current model. Or, maybe you pre-ordered the Series 4 as soon as you possibly could, and you still want to take that to the next level. Either way, Shinola — who you likely know for its analog watches, leather goods and all-around Americana vibes — feels you, and is offering you a chance to upgrade your current or incoming Apple Watch.
Thus, the brand will be creating a series of leather straps similar to what you’d see on their analog watches but made to fit the existing 38mm and 42mm versions of the current Apple Watch. What’s more, because Apple says the new Series 4 will work on the existing Apple Watch’s strap mounts, it should be compatible with the new watch, too. The leather straps will come in an array of handsome, neutral colors (expect black, tan, brown and a few others) with both silver or space gray hardware. They will be available on September 25th to the tune of $125.
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