20 New Watches You Missed from Grand Seiko, G-Shock, Timex, Citizen and More

Grand Seiko updates its Evolution 9 collection with nine new watches, all featuring a micro-adjustment clasp and a gorgeous set of dials that blends fan-favorite classics and updated revivals. Five are powered by the new Caliber 9RB2 Spring Drive U.F.A. and four by the Caliber 9SA5 Hi-Beat 36,000. One of each movement is available in High-Intensity Titanium, while the rest are Ever-Brilliant Steel. Eight have 40mm cases, while the Lake Suwa Blue also comes in 37mm. The entire collection will be available in September and October 2026.

For its latest Eco-Drive 50th-anniversary release, Citizen collaborates with Hypebeast for its own 20-year celebration. The hype blog helps transform the watchmaker’s Zenshin integrated titanium sports watch into a monochromatic masterpiece with the “most extensive application of Duratect Platinum” in the watch range so far. The matching silver-tone dial completes the minimalist aesthetic, with a subtle “20” numeral where the 4 should be.

Jack Mason’s automatic Canton Day-Date dons a patriotic color scheme with a wavy-textured blue dial and gold detailing. A red script “250” above the 6:00 date window commemorates America’s 250th anniversary. A sapphire crystal caseback displays a gold-tone customized rotor on the SW240-1 automatic movement.

Baltic outfits its regular-production tricompax chronograph with screw-down pushers, previously available only on limited-edition references, increasing its water resistance to 100m. It debuts in three dial colors: gray and blue, each with a matching aluminum bezel insert, and champagne with a black aluminum bezel insert. All three features eggshell white subdials and run on a Sellita Caliber SW510-M hand-wound movement.

Blancpain shrinks its ultra-thin three-hand dress watch down to 38mm, while also introducing a version in steel with a sunburst salmon dial and blackened 18K gold indices.

Breitling is the only luxury watch brand to officially collaborate with America250, the bipartisan government organization established to oversee celebrations of the 250th anniversary of the Declaration of Independence. The collection consists of the Avenger 42 dive watch, limited to 250 pieces, and the Avenger B01 Chronograph 42, limited to 50 pieces. Both watches have blue dials with red and white accents and come on blue woven straps with calfskin lining and red side stitching.

Christopher Ward has added to its luminous “Lumière” line of Bel Canto chiming watches with the Nova, which swaps out the original Lumière’s green lumimous dial pattern for a cleaner white version.

In what has become an annual tradition for the brand, Hublot has launched a colorful “Summer” Big Bang for 2026. The model features a multi-colored ceramic case featuring a trio of pastel shades in Mint, Sky Blue and Pink. The softer colors are inspired by the Mediterranean, the glamorous setting where Hublot traditionally launches its summer models. The 42mm watch is powered by Hublot’s excellent in-house Unico automatic chronograph movement and includes three white-lined rubber straps in Mint, Sky Blue and Pink, all of which are secured with titanium folding clasps and are interchangeable with the push of a button via the brand’s One-Click system. The watch is limited to 200 pieces and is released alongside a 10-piece Big Bang Summer Tourbillon in the same color scheme.

To celebrate its 30th anniversary, Pokemon taps none other than G-Shock for a new watch. While the two Japanese icons have teamed up before on Baby-G models, the latest GA-110PKM-7AJR is the first full-sized G-Shock collaboration. Under the translucent bezel, you see the colors used for the pushers (red, green and blue), nodding to the original three games from 1996. The motif is even more overt on the dial, especially the 9 o’clock speedometer shaped like a Pokeball with none other than Pikachu used as the hand. Completing the celebration is a clear resin strap, featuring 30 different Pokemon species subtly outlined in white. Of course, the timepiece comes inside packaging made to look like a Pokeball as well.

Timex gives a patriotic makeover to its Space Age-inspired Marlin Jet Automatic, adding touches of red, white and blue to the dial, indices, hands, strap and bezel.

Amida’s modern revival of the Digitrend, a retro-futuristic mechanical-digital driving watch, gets a glowing Super-LumiNova treatment. The dual time discs and decorative lume detailing are displayed through an arched sapphire case hood. It is available on a charcoal Alcatara pin-buckle strap with an orange calfskin lining and a stainless steel tapered flat link bracelet. It is a limited edition run of 150 pieces.

De Bethune adds to its sporty DB25xs line with the Sand Winds. Like the brand’s DB28xs Starry Seas, the dial of the Sand Winds features De Bethune’s exclusive random guilloché pattern along with an oxidative heat treatment. But instead of a blue finish, the new dial has a sandy gold color reminiscent of a windswept desert. The hands and hour markers are both in polished yellow gold, while applied droplets of white gold adorn the dial as subtle decorations. The 40mm polished titanium case features hollowed-out, tapered lugs for increased comfort, and the watch is powered by the manually wound in-house Calibre DB2005, which boasts a six-day power reserve, a custom triple shock-protection system and a titanium balance wheel with white gold inserts.

Unimatic’s new Swimming Pool collection consists of three new pool-inspired dials, available in the 41mm Modello Uno diver and the 36mm Modello Cinque field watch. All six references are powered by the Seiko Caliber VH31A quartz movement with a seconds hand that ticks 4 times per second, resembling a mechanical movement. The entire collection comes on a blue TPU quick-release strap with a sandblasted steel pin buckle, and each watch is limited to 99 pieces.

Several major watch brands rushed to create their own smartwatches following the debut of the Apple Watch a decade ago, and most have long since fallen by the wayside. But the TAG Heuer Connected is still going strong, mainly thanks to the luxury smartwatch’s popularity with golfers. Now, TAG is taking the next logical step by partnering with Taylormade on a special edition of the Connected. The special edition features Taylormade co-branding with exclusive watch faces, straps and design cues, along with a bevy of golf-specific features, including automatic shot tracking, longest drive and a new hole layout view.

To our knowledge, Weiss makes the only entirely USA-made field watches; yes, even the movement is crafted in the USA. This version takes its connection to Americana even further in a team-up with Imogene + Willie. Not only does the watch retain its titanium case, hand-assembled movement and stunning stying, but it also gets two strap options, Horween leather (hand-stitched in Nashville) and Cordura canvas. Furthermore, each watch comes with a custom I+W pouch constructed from Mt. Vernon Mills canvas and a custom Weiss red oak wooden box.

Vacheron Constantin’s innovative perpetual calendar features two escapements. The “Active” high-beat regulator oscillates at 5Hz and is meant to be used while wearing the watch, while the second balance beats at just 1.2Hz and puts the watch in “Standby” mode when not in use, extending the power reserve to an unheard-of 70 days. A pusher on the side of the platinum case at 8:00 makes it easy to switch between modes.

The British watchmaker gives its flagship cushion-case dress watch an aquatic update. More a boating watch than a diving watch (read: no rotating bezel), it has a boosted water resistance of 200m, comes on an FKM rubber strap and features a sporty, highly legible dial. It’s powered by a La Joux-Perret Caliber G101 automatic movement with a 68-hour power reserve.

Timex celebrates America’s 250th birthday with a special-edition retractable table clock featuring premium traditional decoration, including guilloché and perlage.

G-Shock turns its surf-focused G-Lide GBX line into a legitimate fitness companion with the addition of a heart rate monitor. Aside from personal health tracking, the new feature also enables sleep analysis and improved movement insights, all powered by Polar’s algorithms. The tech debuts in two new models with see-through bezels for a retro look.

Bremont celebrates its ongoing partnership with Britain’s Ministry of Defense by creating a trio of watches dedicated to each arm of His Majesty’s Armed Forces. The standout is the Supermarine dive watch carrying the heraldic badge of the Royal Navy on the charcoal gray dial. Its 40mm stainless steel case and unidirectional bezel frame have a coarse finish, contrasted by a gray ceramic insert with a 60-minute scale in relief. It comes on a gray leather pin buckle strap.