In just a few short years, Timex has gone from a has-been to one of the hottest brands in the affordable watch space thanks to a multipronged strategy combining retro reissues, the return of mechanical movements and an increase in quality.
Timex has come so far that earlier today, news broke that the brand will now be carried by Watches of Switzerland, a massive luxury watch retailer.
One strong symbol of Timex’s rise is the Deepwater Reef 200, a specs-heavy, automatic, titanium dive watch that launched in late 2024 as the best diver the brand had produced up to that point.
Now, Timex is revisiting the Deepwater Reef 200 with a new version that looks even better than before.
Bright on time

The new diver largely remains the same as before, which is a good thing, as Timex got a lot right the first time around. The only changes to the new Deepwater Reef 200, as far as I can tell, are cosmetic.




