
Nike Gives the Air Max TL 2.5 a Quiet Luxury Makeover with a Pair of New Colorways
The Y2K-era tech runner just got its most versatile variants so far.

The Y2K-era tech runner just got its most versatile variants so far.
By Ethan Brehm

A subtle swap brings this $40 Rolex alternative even closer to the iconic Submariner.
By Ethan Brehm

From record-breaking runners to reinvented classics, these are the sneaker releases that have defined the German sportswear giant this year.
By Ben Bowers, Jack Seemer, Hayley Helms, Ethan Brehm, and Sean Tirman

Dozens of watch brands. 150+ references. One price cap. Here are the affordable watches that have caught our eye so far this year.

From the trails to the golf course—and even Costco—these are the Nike releases that made the biggest impression already in 2026.
By Ben Bowers, Jack Seemer, Ethan Brehm, Sean Tirman, and Hayley Helms

From the Clifton Pro to the Skyward X 2, these are the Hoka releases that have defined the brand's year so far.
By Ben Bowers, Jack Seemer, Hayley Helms, and Ethan Brehm

Nike, Adidas, On and New Balance all dropped noteworthy shoes this week — but the most surprising release wasn't from the usual suspects.
By Ben Bowers, Ethan Brehm, Hayley Helms, and Sean Tirman

Keep time with watchmaking’s most exciting new releases.

The flagship retro digital timepiece has arguably never been this affordable.
By Ethan Brehm

The world wasn't ready for the Gel-Super J33, so it now gets a second chance in a new era.
By Ethan Brehm

From bold reissues to quiet updates, Timex has had a busy first half of 2026. Here's every release worth knowing about, updated as new watches drop.
By Johnny Brayson, Brad Lanphear, Sean Tirman, and Ethan Brehm

This cult-favorite silhouette gets a utilitarian edge thanks to a Hong Kong-based streetwear brand.
By Ethan Brehm

Not a complete dupe but the MTP-B146 gets a crucial update that draws undeniable comparisons.
By Ethan Brehm

Partnering with Tyler, the Creator's Golf le Fleur label for this exaggerated take on the legendary basketball shoe.
By Ethan Brehm

Inspired by city lights, the revised G-Steel now gets an uber-sleek all-black colorway.
By Ethan Brehm

Also taking elements from a cult-favorite Y2K tech runner.
By Ethan Brehm

The original LCA didn't reinvent the wheel but it gave us a minimalist take on a quartz era classic.
By Ethan Brehm

Combining '70s geometry, Y2K aesthetics and outdoor utility.
By Ethan Brehm

The watchmaker reunites with an LA-based style firm for the rare 2100 with a unified theme.
By Ethan Brehm

Keep time with watchmaking’s most exciting new releases.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman