
The 100 Most Important Product Releases of 2025 (40 – 21)
Our annual countdown of the year’s most defining launches collects key watches, cars, outdoor gear and more.

Hayley Helms is an associate editor at Gear Patrol specializing in outdoor gear. Once upon a time, she wrote for Men’s Journal, Gearjunkie and Shape. Whether it's testing a new rain shell or putting a pair of hiking boots through its paces, she leaves no stone unturned (however, she always Leaves No Trace).

Our annual countdown of the year’s most defining launches collects key watches, cars, outdoor gear and more.

The limited-edition, small-batch style from the brand's Seattle design team merges craftsmanship with easy-wearing modern construction.
By Hayley Helms

What is arguably the most stylish New Balance on the block is getting a re-release, just in time for last-minute holiday shopping.
By Hayley Helms

The subtle stunner is an underrated, even cooler style alternative to Adidas's most famous low-profile shoe.
By Hayley Helms

Our annual countdown of the year's most defining launches collects key watches, cars, outdoor gear and more.

Birkenstock and Kith have teamed up once again, this time on a trio of made-to-order Boston Braided Clogs.
By Hayley Helms

Our annual countdown of the year's most defining launches collects key watches, cars, outdoor gear and more.

Subtle but meaningful tweaks transform one of the brand's most iconic styles into a premium shoe that retains its cool.
By Hayley Helms

The collaborative capsule collection between Porter and Hyke, two respected Japanese brands, combines durability and style in three compact packages.
By Hayley Helms

Our annual countdown of the year's most defining launches collects key watches, cars, outdoor gear and more.

Cure those winter blues with a magnificent slate of new everyday carry releases.
By Sean Tirman, Steve Mazzucchi, and Hayley Helms

Levi's has faithfully reissued its legendary leather jacket favorited by the father of the theory of relativity, with only 800 available worldwide.
By Hayley Helms

A selection of the Adizero Evo SL's colorways are currently on sale, making the budget-friendly shoe even more appealing.
By Hayley Helms

The three-way collaboration between the iconic RV brand, Stetson and Four Sixes Ranch is a tribute to Western heritage, American craftsmanship and the allure of adventure.
By Hayley Helms

Once these packs are gone, they're gone for good.
By Hayley Helms

The French premium outdoor brand blends past and present with its newest capsule of festive, technical sneakers.
By Hayley Helms

The limited-edition print, back for a second year, brings a fresh aesthetic to a select collection of winter apparel and accessories.
By Hayley Helms

The fan-favorite satellite communicator gets a new suite of functional upgrades, including photo and voice messaging.
By Hayley Helms

The newest hydration solution from the premium outdoor brand aims to keep pace with your most demanding days.
By Hayley Helms

The result of a partnership with Pro-Tech marks the brand's first foray into a popular, if divisive, category of everyday carry.
By Hayley Helms