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Not everything East Fork makes — from its popular The Mug to its array of dinnerware — can meet the brand's rigorous quality standards. Those seconds, with their dings, chips and otherwise perfect imperfections, would usually find their way to market once or twice a year during East Fork's blowout Seconds Sale at 20 percent off retail. Well now, the Seconds Sale is a year-round event. So if you've been eyeing some East Fork pieces for a while now, this is the time buy. And insider tip: its ceramics make excellent gifts.