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Are you sensing a pattern emerging here? If you feel like the Q Timex line of watches has made quite a few appearances around these parts over the last couple of years, well, you're not wrong. But when a brand comes storming out of the gate with a deeply desirable Pepsi colorway of a throwback diver and then keeps on delivering winner after winner—from updated colors to entirely new riffs on Timex's archives — that deserves a little attention.
So here we are, talking once more about a release from the brand that takes a licking and keeps on ticking. This time around, it's made in conjunction with the team at Huckberry, the online retailer that's got everything you need to make your life 143% outdoorsier — plus a solid collection of watches that you can wear in the wild, holed up at home, or wherever else might strike your fancy. And, in a bit of poetic symmetry, this watch is also inspired by a delicious cola, though the proliferation of black and red on the dial and bezel should be a pretty clear indicator that it's the one folks actually want to drink. (I'm sorry, but has there ever been a time when "Is Pepsi OK?" was answered in the affirmative?)
The styling on the Huckberry x Timex "Cola" sport watch differentiates it from its fizzy forbear, though. Instead of a 50/50 color split on the bezel, this time around you've just got red running from the top of the hour to the 20-minute mark. That, plus a crosshair dial, gives the watch a more military-inspired vibe.
The watch first debuted this past fall, but there's never been a better time to get one for yourself, since Huckberry just knocked 30 percent off the price tag (originally an affordable $189). Considering the overall affordability of Timex in general, that means you've got one hell of a deal on your hands. So, what's someone to do with all this information? Well, clicking over to Huckberry and filling that cart would be a good place to start.
Then, maybe crack open a soda. (You know the one.) You've earned it.