
Seiko May Have Just Accidentally Revealed Its Next Big Brand Bet
Seiko has recently filed notable trademark applications in the US and abroad — and given its track record with King Seiko, the speculation surrounding it makes plenty of sense.

Seiko has recently filed notable trademark applications in the US and abroad — and given its track record with King Seiko, the speculation surrounding it makes plenty of sense.
By Ben Bowers

The Bumblebee gets some company.

Brew's Manual Wind, a perfectly sized, time-only watch powered by a revered Swiss movement, gets a gorgeous new espresso-inspired dial.

The Lithuanian watchmaker's USA 250 Years Edition is a limited collector's piece timed to the Semiquincentennial — and built to actually be worn.
Presented By Vostok Europe Watches


Zenith decorates its iconic Chronomaster Original watch with a green fumé dial inspired by the oxidized copper rooftops of Paris.

Time to start paying attention.


Orient updates its flagship Bambino collection with Eastern Arabic numeral hour markers for the first time, debuting in five dial colors.

Good luck finding something better at this price.

The mesmerizing radial guilloché dial of Echo/Neutra's Rivanera Picollo looks absolutely stunning in a shimmering salmon hue.

An upstart Portland brand’s latest spin with America’s beloved forest guardian is arguably the coolest yet.

The Japanese watchmaker gives a new shape and dressed-up aesthetic to its hallmark digital timepieces.
By Ethan Brehm

Keep time with watchmaking’s most exciting new releases.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman

One of Costco's best watch deals has returned, even as the model appears to have sold out on Seiko's website.
By Gear Patrol

Jack Mason's automatic Canton Day-Date dons a patriotic color scheme with a wavy-textured dial and gold detailing.

This time around, the watchmaker's big Eco-Drive anniversary joins another brand's celebration.
By Ethan Brehm

Baltic equips its vintage-inspired chronograph with increased water resistance and offers it in three gorgeous new dial colors.


The Swiss powerhouse is the only luxury watch brand collaborating with America250, the official celebration organization set up by Congress.