Roy and Ryan Seiders founded Yeti to service anglers in need of serious ice retention on the open water. But their audience has since grown to include hunters, cooks and even “canine customers,” as Derek Sullivan puts it.
Sullivan, who’s been with the company for over a decade, leads industrial design at Yeti, and he oversaw the creation of brand’s limited-edition dog toys late last year.
As it turns out, they weren’t a one-off.

Ruff and ready
Though the toys themselves remain MIA, Yeti dug its dog bed out of the archive, giving the coveted piece of gear a new name and lower price.
Now called the Boomer Dog Bed, matching the brand’s longstanding dog bowl, the release picks up where the Trailhead Dog Bed left off back in 2022.








