
24 New Watches You Missed from Longines, Blancpain, Citizen, Timex and More
Keep time with watchmaking’s most exciting new releases.

Keep time with watchmaking’s most exciting new releases.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman

The Waterbury series looks back at a short-lived brand for this "Intelligent" pilot watch.
By Ethan Brehm

Autodromo's watchmaking arm roars back to life.

If you're a big fan of car culture, this may be the most exciting drop of the year from a pair of legendary brands.
By Sean Tirman

This lightweight, Swiss-powered timepiece is much more eye-catching draped in the WGSN x Coloro Color of the Year 2026.
By Sean Tirman

The beloved Promaster lineup gets a robust new edition that pushes the envelope in several useful, outdoor-friendly ways.
By Sean Tirman

Keep time with watchmaking’s most exciting new releases.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman

A new dial design and brand-new tech make this one of the toughest, most premium G-Shocks in existence.
By Ethan Brehm

Crystal green (and pink) persuasion.

The military-style print has never looked like this.
By Ethan Brehm

The brand's flagship analog timepiece looks like a luxury dress watch if you squint hard enough.
By Ethan Brehm

It's nearly impossible to find originals of the $21 watch on eBay.
By Ethan Brehm

The Aquaracer Professional collection gets a faithful case revision in steel and titanium, powered by an impressive solar quartz movement.

With some help from J.Crew.

Keep time with watchmaking’s most exciting new watches.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman

This new edition ditches the original red colorway for a vibrant blue with a seriously cool lume treatment.
By Sean Tirman

The Ultratool is Unimatic's toughest watch, and now it comes with a Grade 2 titanium case, available in time-only and GMT variations.

Keep time with the industry's most exciting new watches, including Audemars Piguet x Swatch, Seiko, Timex, and more.


Not only is this timepiece incredibly robust, but it's also exceptionally convenient to use and loaded with functionality.
By Sean Tirman