21 New Watches You Missed from Tudor, Seiko, G-Shock, TAG Heuer and More

For its first three-way collab, Tudor teams up with Undefeated and ambassador Jay Chou’s Phantaci for this “Friends & Family” limited edition of the Black Bay GMT featuring custom dial text and an engraved caseback with all three brand logos. Limited to 99 pieces, the watch is not available to the public.

G-Shock’s GA2100 gets a khaki and orange makeover by the Parisian fashion label Maison Kitsuné, featuring the brand’s fox logo on the dial.

Mido adds to its most daring sports watch line, the angular Multifort 8 Two Crowns, with this luxe rose gold PVD version. The 40mm stainless steel case and twin octagonal crowns have both been given a rose gold PVD treatment, with matching hands against the black striated dial. The watch is paired with a black integrated rubber strap featuring a rose gold PVD end link for a seamless look. Inside and visible behind a sapphire caseback is the ETA-based Calibre 72 automatic movement, which boasts a three-day power reserve and an anti-magnetic Nivachron balance spring.

For the latest spin on the brand’s beloved ‘CasiOak’ watch, G-Shock Japan has taken inspiration from nightlife and retro technology. The trio of watches all retain the original’s iconic octagonal looks and much of the same feature set, but they’ve been fitted with matte translucent cases (and integrated bands), blacked-out dials and neon nightclub laser-inspired accents. All three versions are priced the same and are expected to officially drop sometime this month.

Sartory Billard’s limited, winterized take on its SB04 everyday watch features a complex dial with a 3D relief snowflake pattern, a gradient paint scheme that fades from ice blue to snow white and a thick layer of lacquer to simulate ice.

Venetian microbrand Venezianico kicks off 2026 with this special-edition of its GMT diver that celebrates the historical Silk Road that once ran between Venice and China. The red dial is made of mother-of-pearl, which has been hand-applied in a mosaic pattern representing the traditional Chinese cloud motif that symbolizes good fortune. The bidirectional BK7 crystal bezel has a red and white color scheme, complete with Chinese characters in place of Arabic numerals, and the caseback features an engraved depiction of China’s famed Terracotta Army. Limited to 500 pieces, the watch is priced at €950 (~$1,111).

Seiko celebrates its 145th anniversary with a set of four limited-edition watches, led by a King Seiko 1969 featuring a smoky gray guilloché dial inspired by engraved pocket watches from the brand’s founder, Kintaro Hattori. The hands, indices and dial logo are gold-toned to mark the anniversary. The 39mm elliptical steel case houses a Seiko caliber 6L35 automatic movement with a 4Hz beat rate and 45-hour power reserve, and comes on a vintage-inspired steel bracelet.

Oris pays tribute to the Year of the Fire Horse with this burgundy-dialed take on its Artelier Calibre 113 business calendar watch, featuring not only a unique fiery color scheme but also horse motifs on the dial to illustrate the power reserve.

Like many watch brands, TAG Heuer kicks off 2026 with a tribute to the upcoming Chinese New Year. The brand’s “Year of the Horse”-inspired Carrera Chronograph. Opting for the fan-favorite Dato layout in the 39mm Glassbox case, the watch boasts a champagne gold dial with a bright red chronograph register at 3:00 and a matching red date window at 9:00 displaying the Chinese character for “horse.” The sapphire caseback features an etching of a racehorse, merging the watch’s animal theme with the Carrera’s racing history. The watch is limited to 250 pieces worldwide.

Part of Seiko’s 145th Anniversary collection, this gilded Speedtimer features a dial texture inspired by pocket watches sold by the brand’s founder, Kintaro Hattori. As with the rest of the collection, the dial is accented with gold tone on the hands, logo and hour markers. It runs on a caliber 8R48 automatic, one of Seiko’s top mechanical movements, and comes on a 1970s-inspired steel bracelet.

Kurono’s first meteorite dial takes a “bullseye” approach, combining a flat meteorite center disc with a curved white lacquered outer ring to preserve the brand’s signature “cylinder” dial shape.

Bulova gives a festive makeover to its high-accuracy integrated dress watch with this Year of the Horse-themed take on the Super Seville, the brand’s first-ever Chinese Zodiac-inspired watch. The stainless steel case and integrated bracelet have been given a gold-tone finish for a flashy touch, which pairs well with the artistic layered red and gold dial depicting a rearing stallion surrounded by floral imagery. The caseback features an engraving of the Chinese character for “horse,” and the watch is limited to 888 pieces — a number traditionally considered lucky in Chinese culture.

Seiko goes all the way back to its roots with this enamel-dialed dress watch that recalls the brand’s very first pocket watch from 1895, the Timekeeper.

North Carolina-based boutique brand Bernhardt Watch Co. collaborated with Thomas Jefferson’s estate at Monticello, Virginia, to incorporate a mechanical cipher designed by the Founding Father into a dive watch. What appears to be a standard dive bezel, and is even fully lumed, reveals an alphabetical code cipher under a UV light. It aligns with the minutes track to decipher coded messages. The watch is powered by a Miyota caliber 9039 automatic movement and comes on a three-link steel bracelet.

Hublot partners with Japanese designer Yohji Yamamoto on this blacked-out ceramic version of the Classic Fusion featuring a unique black-on-black camo dial.

Luminox has long had an ongoing partnership with ICE SAR — Iceland’s Search and Rescue organization. Now, the former brand pays homage to the latter outfit’s home country with this special-edition tribute. Boasting a Carbonox case with a dive timer bezel, 12- and 24-hour dial markers, a date window and a pulsometer, this watch is as exceptionally tough as it is utterly lightweight. However, only 874 will ever be made — a number chosen to pay homage to the year settlers reached Icelandic shores for the first time.

Made in collaboration with the legendary bag brand Porter, this rendition of G-Shock’s original square watch features a minimalistic design with with teal blue accents inspired by the partner brand. The band, caseback and one-off box also showcase a smiley face, one of Porter’s motifs.

Seiko expands its porcelain dial Presage collection with a tonneau case shape and dial inspired by the brand’s earliest pocket watches. It is powered by an in-house caliber 6R5H automatic movement, offering a 72-hour power reserve and an accuracy of +25 to -15 seconds per day.

Seiko celebrates its 145th anniversary with this regal version of its Astron GPS Solar Dual-Time Chronograph that combines gold-tone accents with black, super-hard-coated titanium.

Delhi Watch Company celebrates its fifth anniversary with this unique titanium tool watch featuring a first-of-its-kind lugless case inspired by a carabiner, a Schott glass crystal and “vintage Japanese lume.”

Credor decorated this addition to the Goldfeather dress watch collection with a dial made from Imari Nabeshima porcelain, a renowned Japanese variety that dates back to the 17th century. It features an overlapping feather motif intertwined with the hour markers, accentuated by a cobalt blue fade. Rich depth is created by applying each individual detail with a separate layer of glaze. It is housed in a 37mm steel case finished with Zaratzu polish, and comes on a black crocodile leather strap with a steel folding clasp. It is a limited edition of 60 pieces.