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Way, way back in the mid-1970s, a couple of dudes in Los Altos, California started a small tech company. Those dudes were Steve Jobs and Steve Wozniak and that company would become Apple. Today, the brand is so intertwined in our lives, it's hard to even think about making a phone call or sending a text without thinking about the iPhone. Sure, part of that is the brand's ubiquitousness — but that's the result of a lot of really good business decisions, intuitive product designs and so much more.
One of the big downsides of Apple is that the brand's products rarely go on sale. However, you can find some of its best gear discounted right now, ahead of Black Friday. That includes iPads, laptops, headphones (or AirPods, as they call 'em) and more. If you're in need of a new device or two, this is one of the best times to buy. And if you just need a little nudge in the right direction, we've rounded up the best deals we've found so far.

$649 $599 ($50 OFF)
The iPad Mini is the smallest iPad that Apple sells. Yet, it's also way more capable and powerful than the entry-level iPad.

$549 $449 (18% OFF)
These are Apple's first and only pair of over-ear headphones. They're luxurious and one of the best noise-canceling headphones you can buy. Available in multiple colors.

$249 $229 ($20 OFF)
Just released a few months ago, Apple's newest and best-ever wireless earbuds are on sale for Black Friday.
Editor's Picks: Best Deals Today

Not only can you score a Pax 3 Complete Kit for $50 off the normal ticket price, but if you use code PERFECTPAIR at checkout right now, you'll also score a free charging tray, making this one of the best weed vape deals we've seen in a long time.

Sonos, one of our favorite home audio brands and perhaps the most significant on the market today, almost never has sales. But right now, a bunch of the brand's best speakers, sound bars and more are on sale, including the fan-favorite Beam.

Right on time for the upcoming Eagles-Chiefs Super Bowl on Sunday, February 12, one of LG's best, top-of-the-line OLED TVs is discounted by a whopping $550 so you can watch your team score in vivid detail.

A bit warmer than its traditional counterparts thanks to a thick sherpa lining, this take on Levi's iconic trucker jacket is even more adept at handling the chilly weather of winter — and this deal puts it at a crazy-low price point.

This gorgeous tome contains over 500 pages of images and information about inarguably the most famous American architect ever to have lived, Frank Lloyd Wright. And right now, you can get it for 50 percent off, which is a veritable steal.

It's rare to see some of the best running shoes you can buy get slapped with a massive 50 percent discount, but that's exactly what Adidas is doing with the Ultraboost 22s right now.

While it might be unconventional, this decadent hot sauce gift pack — which includes the brand's Original Hot Sauce, Black Truffle Oil and Black Truffle Salt — makes for a superb Valentine's Day gift for the foodie in your life. Just use code VDAY30 at checkout to get 30 percent off.

The first and only electric belt-driven cruiser bicycle on the market, this new offering from Priority can be had for $200 off with code LAUNCH200 at checkout, but only through Sunday, February 5.

Perfect for that special someone this Valentine's Day, you can score our award-winning, premium, biannual print magazine for 25 percent off from now through February 15 using code VDAY-25 at checkout.

With nearly five stars from 130 reviews (that's a 90-percent recommendation rate), this is a massively popular puffer from a brand that's time-tested and trusted. You could do a lot worse in the colder months than this jacket from The North Face.

Perfect for up to 361 square feet of coverage (ideal for smaller apartments or large rooms), this air purifier is our top pick for its exceptional and effective four-stage filtration system.

One of our favorite key organizers, this one has a handy locking mechanism to keep all your keys secure, alongside an integrated LED light so you can see better in low light situations (good for avoiding scratches on your car).

One of the best-looking helmets that still offers certified protection (alongside a magnetic buckle, hideaway helmet lock and much more), this dome-protector is perfect for the upcoming spring season.

Made from 50 percent recycled yarn, this weather-resistant fleece is our top pick for a number of reasons, including its unbeatable style, thick-pile warmth, numerous colorways and more.

iPad's, especially the latest generation, rarely ever go on sale. So saving even 17 percent on the 5th-gen iPad Air is a pretty killer steal that you won't want to miss if you're in the market for a tablet.