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How Everlane’s Black Friday Event Cleans Up Our Beaches

For every order placed, the brand will donate $13 to the Surfrider Foundation.


When you shop at Everlane on Black Friday, the brand will donate $13 of your purchase to the Surfrider Foundation to fund beach cleanups across the country. There are no order minimums and each order will remove around one pound of plastic from the nation’s beaches. Since 2014, the direct-to-consumer brand has decided to donate to worthwhile causes on Black Friday instead of reducing the price of its already affordable wares.

In previous years, Everlane’s Black Friday Fund has raised over $628,000 for improvement projects at its factories across the world. The fund has helped install solar panels in China, provide scooter helmets to workers in Vietnam, create a wellness program for workers in Los Angeles and invest in pesticide-free farms for the Saitex factory. The decision to partner with the Surfrider Foundation this year comes on the heels of the announcement that Everlane will remove virgin plastic from its supply chain by 2021.

Through its Black Friday sales, Everlane hopes to donate $250,000 to the Surfrider Foundation to remove 20,000 pounds of plastic from American beaches. So head over to the site and shop a range of affordable, well-made basics — your purchase will help support a very worthwhile cause.

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