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16 Boutique Running Brands You Need to Know Now

Ditch the big names and opt for a smaller maker instead.

tracksmith runners

Sure, you could be a walking billboard for a multibillion-dollar corporation. And sure, most mainstream running gear fits alright, performs well and generally looks okay.

But there are better options out there. Options that will take you from, “Who’s that weirdo who always runs wearing lime green?” to “Who's that rock star who dresses as well as they run?” Options that are understated, but won’t leave you soaked in sweat like a cotton t-shirt. Options that won’t look out of place on your post-run coffee stop.

So, burn the neon tee and suit up with some of the following boutique brands that are crushing it lately.

Iffley Road

iffley road
Iffley Road

Based in the UK, Iffley Road specializes in a heritage aesthetic. Their clothing is high-performance, but the colors are muted to keep you looking more like a well-mannered lad than a pro track athlete.

Lancaster Drirelease Vest $69
Brighton Shorts $98
Training Log Book $24

Tribe Sports

tribe sports
Tribe Sports

Tribe Sports started crafting kits for runners made from the best fabrics it could source in 2011. The brand creates shorts, tanks, jackets and accessories in a variety of bold primaries, sprinkled with patterns throughout each collection. Each piece has details like flat seams and laser cutting to eliminate chafing for runners across the world — whether you’re a world class runner, or just looking to get into the sport.

Engineered S/S Tee $60
Endure Race Shorts $60
Running Cap $33



Dr. Ron Hill M.B.E. was the second man to break 2:10 in the marathon, competed in both the Tokyo and Munich Olympic marathons and was the first Brit to win the Boston Marathon in 1970. That same year, the speedy runner started his namesake company. The collection today features lots of volt and bright blue colors that seem to glow whether you’re emerging from the woods after an early morning trail or doing laps around the track after a rain storm. The brand hits all the basics with short sizes ranging from a split short to a seven-inch short.

Everyday S/S Tee $29
Infinity Marathon Twin Short $65
Stride Windspeed Jacket $79

Ten Thousand

ten thousand
Ten Thousand

If you’re looking for a brand that will help you stand out at the gym, look elsewhere. Ten Thousand is in the business of designing workhorse shorts and apparel that’ll help you achieve your goals in the weight room and in the timed mile. The ’One In, One Out’ program allows you clear our your current closet before you purchase something new — a unique take on activewear.

Distance Shirt $54
Interval Short $58+
Compression Short $44

Black Men Run

black men run
Black Men Run

While Black Men Run is not an apparel brand, the organization does do occasional branded gear releases, including shirts, hats, visors and face masks. The growing network welcomes runners of all abilities with a mission of promoting health and fitness among African American men through a culture of running.

Peaceful Face Mask $14
Brotherhood Running Hat $25
Cover & Conceal Visor $25


doxa run

Mash together performance apparel design with ’80s hair metal aesthetics and you’ll get something close to DOXA. Its entire line bucks the neon-infused convention typified by the big brands and is highly technical purely by nature of its origins in the ever-changing climate of Scandinavia.

Sami Race Singlet $55
Skip Race Shorts $63
Toga Tights $111


isaora running

Born in New York City, Isaora makes what can only be described as some of the finest technical apparel in running. Many of their shirts and shorts are seam welded, which reduces potential for chafing and irritation. They also use reflective laminates on the shorts and shirts to keep you visible and safe at night.

Super Crew V2 $125
Training Pant V4 $145
Scuba Hooded Jacket V2


castore running

Tom and Phil Beahon want to take on the likes of Adidas and Nike. How? With premium athletic apparel aimed at the most demanding athletes. The Beahon brothers are continually pushing Castore products to be the lightest, most durable and most functional available. The aesthetics are simple, with little more than the brand’s signature winged logo as an accent to a range of muted color tones.

Arena Jacket $215
Huelva Running Tee $105
Jerez Running Shorts $96


ashmei running

Performance can’t be faked. That’s why UK-based Ashmei addresses product design on the level of individual fibers. The result is a range of highly technical layers that perform with the environment instead of against it. The fact that everything the brand offers also looks damn good is just an added bonus.

Running Man Jersey $110
2 in 1 Running Short $128
Trainer Sock Classic $18


soar run

Soar is a running line designed by UK-based Tim Soar, battling Iffley Road for the top UK brand on this list. Soar uses advanced fabrics from Japan and Europe to create pieces that live up to expectations in the performance and style categories.

Merino & Silk T-Shirt Base $72
Run Shorts 3.0 $105
Ultra Rain Jacket 2.0 $229


satisfy running

Satisfy is definitely one of the more fashion-forward brands on this list, but their clothing has the performance chops to back up the bold designs. The Packable long tee is great for shoulder-season runs where you might need an extra layer when you start out but want to shed it halfway through. It packs into a built-in stuff sack for easy carrying.

Trail Running Jacket $379
Race Singlet $117
Justice Trail Long Distance Shorts $272


tracksmith running

Tracksmith's aesthetic is decidedly retro, but when paired with technical fabrics and smart features, the clothing itself is anything but dated. The company is based out of New England, which has a rich running history — and Tracksmith fits into that culture well without being kitschy.

Session Jacket $118
Strata Tank $78
Van Cortlandt Shorts $60


janji running

Janji is another New England-based running brand, located in Boston. As part of a social initiative, Janji donates money to provide clean drinking water for people in less developed countries. Their colors are bolder than others on this list, but even if bright colors aren’t your thing, their social initiatives are something to get behind.

Transit Tech Cap 2.o $38
AFO 5″ Middle Shorts $60
Multipass Sling Bag $48


saysky running

Saysky is a small Copenhagen-based brand that was established in 2013. Their gear is about being training focused, but still having a relaxed mindset. The urban-Scandinavian aesthetic works just as well in New York and L.A. as it does in Copenhagen. If you’re serious about your training, but less serious about making a fashion statement, Saysky is worth a look.

Paradise Combat Singlet $52
Paradise Combat Shorts $64
Le Fix x Sayski Jacket $140

District Vision

district vision running
District Vision

The minds behind District Vision pride themselves on prioritizing function and performance first, but you wouldn’t be wrong to note the high level of eye-appeal in each and every pair of shades brought forth by the New York–based team. The design is thoughtful, right down to the finest of details — like hypoallergenic rubber nose pads and D+ lens technology, to name just a couple.

Takeyoshi Calm-Tech $219
Junya District Indigo Mirror $249
Keiich District Water Grey $219


ciele running

Ciele strictly makes running hats. They’re based in Montreal and make what are known in tight-knit running circles to be some of the best running caps available. They’re constructed from ultra-wicking COOLwick fabric and offer UPF +40 sun protection. They also feature reflective hits on the front and back to keep you safe when running at night.

GoCap Century Expo $40
FSTVisor Dual SC – Chaka
TRLCap Laser Night Right Red Rocks $45

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