
H. Moser Made a $1 Million Watch out of Cheese to Troll the Swiss Watch Industry
A protest of Switzerland’s lax requirements to earn the “Swiss Made” label.

A protest of Switzerland’s lax requirements to earn the “Swiss Made” label.

Featuring the same movement used in the original Royal Oak.

More affordable and reliable than mechanical watches, vintage quartz makes collecting less intimidating.

With a beautiful reverse “panda” dial.

Jaeger-LeCoultre’s new worldtimer is a world-first, a million fake watches are confiscated, Zenith gets a new CEO and more.

It’s also the first Omega watch you can order online.

An affordable entry into one of the coolest new colors in watch design.


The latest IWC Aquatimer is the most highly evolved one yet.
By Jason Heaton

A look back at the best stories our watch writers tackled over the course of 2016 — from Instagram’s horological Batman to the Citizen factory to a bizarre vintage Rolex.

The watches we’d most like to see on our wrists.

How to curate and maintain a watch collection the right way.
By Chris Wright

At Arnold & Son, beautiful movements are replacing watch dials.


If we had the means, any one of these would be the watch of a lifetime.

GMTs, chronographs, minute repeaters and other complications make a watch multifunctional.


IWC’s first “blue movement,” Baume & Mercier’s unique GMT, the most funded watch on Kickstarter and more.

A Rolex, given 70 years ago under dire circumstances, proves that watches can change the way we think about life.

The Seiko 5 has been an enthusiast favorite for 53 years.