13 New Watches You Missed from Longines, Seiko, Timex, G-Shock and More

Keep time with watchmaking’s most exciting new watches.

Longines watch with a gradient blue dial, silver markers, black rubber strap, and silver bezel with blue accents.Longines

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From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old.

Below, find 13 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as Longines and Girard-Perregaux, and enthusiast favorites like Baltic and Anoma. Together, they show an industry that never stops ticking — and, centuries later, can still find the time to surprise you.

Best New Gear: This article is part of an ongoing series collecting the most important new watches, gadgets, pocket knives and more. Catch up on other releases.

Diver watch with turquoise gradient dial, black bezel with blue markers, date window, and black rubber strap.Longines

Longines HydroConquest 2026 Commonwealth Games

Longines celebrates its status as the official timekeeper of the 2026 Commonwealth Games with this special edition of its HydroConquest diver featuring a gradient turquoise dial, black ceramic bezel with turquoise markings, black integrated rubber strap and a pink-tipped seconds hand.
Stainless steel Seiko automatic watch with black dial, luminous hands, day-date display, and compass bezel.Seiko

Seiko 5 Sports Field Compass Bezel

Seiko introduces a larger case, a rotating compass bezel and a new nylon-leather strap option to the 5 Sports Field with a quartet of outdoor-ready models.
Silver wristwatch with black leather strap and feather designs on the dial, labeled "Naoya Hida & Co." and "The Armoury.Naoya Hida

Naoya Hida x The Armoury Floating Feathers

This ten-piece limited-edition version of Naoya Hida 1960s-inspired Type 4 boasts an Argentium silver dial with an impossibly intricate hand-engraving of three lifelike bird feathers accented with 18K yellow gold hands and indices.
Silver chronograph wristwatch with gold hands, black numerals, and blue leather strap.Naoya Hida

Naoya Hida Type 7A

Naoya Hida’s first-ever chronograph combines the brand’s trademark vintage Patek-inspired aesthetic with a period-correct movement in the form of a restored Valjoux Cal. 23 hand-cranker.
Brown textured dial chronograph watch with rose gold bezel and brown rubber strap.Girard-Perregaux

Girard-Perregaux Laureato Chronograph Chocolate

Girard-Perregaux continues to experiment with its iconic Laureato sports watch with this unique take on a two-tone watch. The 42mm chronograph’s case is in hard-wearing 904L steel with its octagonal bezel, crown and pushers all in solid pink gold. The Clous de Paris-patterned dial is executed in warm chocolate brown with pink gold-plated hardware, and the watch is mounted on an integrated chocolate rubber strap, making it one of only a small handful of Laureatos offered on rubber. The result is a perfect, unexpected blend of classy and sporty, and is limited to just 50 pieces.
Silver metal bracelet watch with blue bezel and Space Jam 30th Anniversary dial featuring Bugs Bunny and a basketball hoop.Timex

Space Jam x Q Timex 30th Anniversary Limited Edition Watch

It has been 30 years since Michael Jordan joined Warner Bros’ cast of cartoon characters in an intergalactic basketball game against space aliens in Space Jam. To celebrate the milestone, Timex has launched a special edition Q Timex quartz watch to honor the film’s legacy. As cheeky as the dial is, which features Bugs Bunny lobbing a basketball through a hoop, there’s also a lot of really interesting stuff happening here, from the basketball seconds hand to the fully lumed art (Bugs, the Space Jam logo, the basketball and the backboard are all lumed), it’s actually much more clever and cool than you might expect.
Blue fabric strap wristwatch with blue dial and silver bezel on black leather surface with "DE BETHUNE" label.Esperluxe

De Bethune DB27 “Night Hawk”

De Bethune teams up with U.S.-based luxury watch retailer Experluxe for this innovative take on the former’s DB27. The polished and brushed Grade 5 titanium case is paired with De Bethune’s signature hinged “floating” titanium lugs, but here, for the first time, the lugs are given a matte flame-blued finish. Another first for the watch is the dial, as this marks the first time De Bethune’s “Starry Sky” motif, which is also made of flame-blued titanium, has been found on a DB27. What’s more, the placement of the white gold “stars” on the dial isn’t random; they represent the night sky of the date and place when Esperluxe and De Bethune first formed their partnership in 2021. The “Night Hawk” is exclusive to Esperluxe and is limited to ten pieces.
Black Yema Navygraf wristwatch with yellow hands and luminous hour markers on a black metal bracelet.Yema

Yema Navygraf Phantom CMM.10

This limited edition take on the Nevygraf features a brushed-black IP finish on the stainless steel 38mm case and H-link bracelet. The highly legible, time-only dial features a bright yellow 1970s handset and creamy yellow printed Super-LumiNova hour markers over a vertically brushed black dial plate. It is powered by Yema’s in-house Caliber CMM.10 automatic movement, packing an impressive 70-hour power reserve, and is limited to 200 pieces.
Dual silver chronometer dials with blue hands and light blue faces mounted on a rectangular metal base.Baltic

Baltic Rally Timer Tour Auto 2026 Limited Edition

Baltic celebrates its fourth year as the official timekeeper of France’s Tour Auto with the Rally Timer, a manually wound dash clock and flyback stopwatch combo with a mount for your car’s dashboard.
Black and copper Casio G-Shock Mudmaster watch with orange and gold accents and digital display.G-Shock

G-Shock Mudmaster GWG-B1000MG-1A9JR

Even among the Casio sub-brand’s already robust offerings, the Master of G G-Shock series represents the pinnacle of formidability. This new take on the Mudmaster has all the same incredible capabilities as its brethren (including a highly shock-resistant structure, an altimeter, an onboard compass, a barometric pressure gauge, a thermometer and much more) but also gets a volcano-inspired restyle. But it’s not just a colorway; the metal pieces boast an IP finish and the resin band is actually crafted by mixing and layering different forms of resin to replicate the look of geological strata. It’s also solar powered, making it exceptionally convenient, as well.
Close-up of a triangular silver watch case with a blue dial and a textured gray leather strap.Anoma

Anoma A1 Core Collection

Anoma adds its first permanent collection with two versions of its sculptural modern classic, the A1. The Abyss variant features a blue dial composed of three layers of lacquer with a polished center and sunburst outer, while the Stone model boasts a gray dial with a grain-textured, blasted center and sunburst outer. Both feature the same flowing, stainless steel case as previous A1 limited editions.
Silver metal wristwatch with a colorful geometric patterned dial and silver hour markers and hands.IFL Watches

IFL Watches Maen Manhattan Paradox

Watch customization brand IFL took inspiration from New York’s Jazz Age for its third installment in the Maen Manhattan series. The vibrant Art Deco design is hand-painted on each dial of this 200-piece limited-edition release. It is otherwise a standard-issue Manhattan 37, featuring a steel case and integrated bracelet, powered by a time-only Sellita Caliber SW200-1 automatic movement.
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