
James Bond Officially Has a New Watch. It Breaks with 40 Years of Tradition
Prepare to be shaken and stirred.


Prepare to be shaken and stirred.

Keep time with watchmaking’s most exciting new watches.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman




The final frontier is getting crowded.


It's way more than meets the eye.


With some help from J.Crew.

And I thought it was perfect before.

Keep time with watchmaking’s most exciting new watches.
By Johnny Brayson, Ethan Brehm, Brad Lanphear, and Sean Tirman

It's not like it was uncomfortable before, either.

Without a spec of BioCeramic in sight.




Now that's what I call a glow up.

This octet of affordable watches will cure your Royal Pop envy.
By Johnny Brayson and Zen Love

From afar, the watch industry may seem unhurried. But every passing day brings about new timepieces from brands big, small, new and old. Below, find 18 new releases from the likes of affordable brands like Seiko and Timex, luxury legends such as TAG Heuer and Moser, plus the shocking collab between Audemars Piguet and Swatch. Together, […]