The 2022 Hyundai Santa Cruz Is a Pickup for People Who Aren't Truck People
It's not a substitute for a regular truck, but it's great for folks who don't need all that.

Hyundai would like it very much if we didn't call the new 2022 Santa Cruz a pickup truck.
Sure, it has an open bed in the back for cargo that's separated from the cabin...and sure, it rides up higher than a car...and sure, you can have it send power to all four wheels...but it's not a pickup, they swear. It's a Sports Activity Vehicle.
If that sounds like a euphemism for Sport Utility Vehicle, well, it basically is. (Indeed, you could argue that Sport Utility Vehicle would be a much better term for what Hyundai wants people to think of the Santa Cruz as, were it not taken.) But that's in large part because the Santa Cruz isn't meant to compete with the Silverados and Tundras of the world; it's meant to be an alternative for people who live the cliché of the active outdoor lifestyle, people who normally shop Subaru Outbacks and Foresters but want something where they can throw their muddy crap in a bed, rather than constantly wind up with a dirty interior.