Out with the old, in with the newish.
On the heels of discounting its “Venom” green collection, signaling the end of the road for the high-visibility hue, Yeti reaches into old catalogs to reissue yet another green as its replacement. And it might look familiar to early fans of the brand.
After years of absence from the hard cooler lineup, “Olive” returns as part of a new minimalist collection that spans multiple product lines, Tundra included.

Olive branch
These days, Yeti is known for its colorful coolers, water bottles and all manner of outdoor gear. But that wasn’t always the case.
Early Yeti gear was limited to a small handful of hues, including white, tan and navy blue, with “Olive” being one of the first to emerge beyond those inaugural treatments.







