For more style and grooming releases, check out our collection of the best new gear of 2022.
Both the grooming and style spaces are hard to keep up with. Sure, you can stay close to a few core brands and never really need to deviate all that often, but that methodology really limits you (and your wardrobe). There are loads of brands out there, both big and small, new and undiscovered, offering incredible outerwear, exfoliants, boots and beyond.
Each week, we round up the best style and grooming releases here, in our guide to the best of them thus far this year.
January

Fear of God designer Jerry Lorenzo's first original Birkenstock model is the Los Feliz, a men's and women's style with an oversized suede strap. The sole is different than Arizona's, too, which it obviously borrows from for other features.
Price: $445

Pretty in pink, right? That's how the saying goes? Stüssy has me thinking ahead to spring, when blossoming flowers will match this bright pink bomber.
Price: $280

I'm not a Dodgers fan, but this new concept from New Era looks pretty cool. It clearly aligns with the aesthetic of newer brands like Aimé Leon Dore without biting too hard.
Price: $56

Oceanic and herbal, Todd Snyder's new custom cologne with D.S. & Durga expands on the duo's existing relationship. The brand worked with Snyder to make an homage to East Coast beaches, but especially the mornings on them, when all is quiet but impressively fragrant.
Price: $190

Designed to celebrate the XT-6's 10th anniversary, the Recut 'Wren Kangaroo' colorway refines the storied silhouette, with dark browns, stark blacks and even some kind-of-copper notes.
Price: $190+

This animalistic riff on Sperry's classic Authentic Original Boat Shoe boasts a pattern toe and tongue, black suede uppers and red contrasting stitching — as well as a matching Vibram outsole. It's fun and, in the nicest way possible, doesn't feel like a Sperry shoe.
Price: $140

This all-new welterweight selvage denim was made in partnership with the famed Japanese denim mill Kuroki Mills, in the Ibara City region on the Okayama island. It's designed to look like heavyweight raw denim without, well, the weight — it's only 11 oz, which is how much normal jeans wear. It's raw denim without the work, if you will.
Price: $158

Greats wants you to get out there in style. Its all-new Park Hiker is ready for wet sidewalks and squishy grass, but not much more — not Everest, is what I'm saying. It has a sneaker-inspired sole with leather and suede accents. And, to be honest, I like the yellow laces, but I'd be eager to swap them some for tonal ones.
Price: $250

Wool fleece is far better for the environment. You see, polyester fleeces shed an invisible material known as microplastics, when end up in everything: our water supply, fish and even our own bowels. That's why you should go with wool, and a good-looking wool one, to boot — like Percival's part-hoodie, part-quarter zip.
Price: $300

Toast's, well, toasty new beanie is made in Scotland from a blend of Scottish merino wool and soft, Irish alpaca. It's chunky, comfortable and super warm.
Price: $85

Awake NY designer Angelo Baque worked with Asics on an entirely new silhouette, the GEL-NYC. It instantly became one of my favorite Asics styles.
Price: $160

"Tennis is a misdemeanor," the back of this shirt by Palmes and Cowgirl Blue 1962 reads. "De more I mis, de meanor I get!" It's Facebook-level word play, but from two undeniably cool brands. Point, both.
Price: $80

These statement-making sunnies were designed by Italian filmmaker-turned-fashion designer Umit Benan for eyewear label Jacques Marie Mage, the eponymous creative outlet of Jerome Jacques Marie Mage. Called the Belize, this particular frame embodies the personalities of both, with a Western twang.
Price: ~$1,162

Sold in women's sizes, the new Nike x Premium Goods Air Force 1s are eggnog with rainbow beads and black with darker-toned beads. The pairs look impressively hand-done even though they're available at scale (well, sort of) — they're only available via appointment at Premium Goods' Houston store.
Price: $200

Bristol Studio dropped its popular reversible sweat suit in a new, less noticeable navy blue color. The black, gray and green iterations looked nice and all, but it's this blue that looks best both ways.
Price: $380

Few luxury brands have, well, universally appealing signature shoes. But Casablanca's Atlantis design feels like it's been around forever, and in a good way. It's a cool cross between a sportswear design and something super luxe.
Price: €250

Buck Mason's new medium-weight crewneck long-sleeve shirt is built to last. It has sportswear-referencing design features, like a reinforced yoke and double-layered elbows.
Price: $78

Bearaby's newest product is a weighted... cardigan. You can get the comfortability (and pressure) of a full-on blanket in wearable form. You could even double if you're feeling stressed, and if you have a few hundred dollars to spare.
Price: $349

Suicoke's new mid-height shearling boot is like an UGG, but enhanced.
Price: $313

Inspired by ancient Japanese samurai craftsmanship, Vollebak's latest releases — a Sashiko jacket and sweatshirt — mark another achievement in the brand's quest to make the most durable, long-lasting, sustainable apparel. Designed to last as long as possible, each is crafted from 100 percent high-grade jacquard cotton and boasts up to 1 million meta-aramid reinforcement stitches.
Price: $595

Fullcount & Co.'s faithful reproduction of the standard issue khaki chinos soldiers wore in the '40s features an on-trend cut (super wide), a tidy front waist, coin pocket and oversized belt loops.
Price: $245

Inspired by a life-saving "benya" (hot mineral bath) in Russia, Flamingo Estate's Skin Strength Muscle Soak uses French Blue Clay, magnesium, Big Sur Sea Salt and Copaiba Resin Oil to relax muscles, exfoliate the skin and encourage cell renewal.
Price: $60

I've been bullish on this Buck Mason PCH Jacket since it was teased on the brand's site at the end of 2022. It's out now, though, and it's as good as it looks: soft, supple sheepskin leather formed into a classic, zip-front design.
Price: $548

Taylor Stitch's latest collab with legendary San Fran brand Golden Bear Sportswear is a sweet-looking black and blue bomber jacket. It's available via Taylor Stitch's Workshop — in limited quantities, though: just 50.
Price: $598

Tanned using aluminum salts, Mexican footwear brand Unmarked's Eco White Yulka 02GXL Boot sticks out, but for good reason. It's a unique color, sure, but it's the sturdy construction that strikes.
Price: $350

Want a hefty flannel? Look no further than Studio D'Artisan's full-on flannel jacket, which is made from heavyweight, Indigo dyed jacquard check woven fabric. It comes with stacked pockets, taped seams, bartack reinforcements and is finished with reproduction melamine buttons.
Price: $485

Tom Ford's classic Cherry Eau de Parfum is an iconic aroma. Now, though, there are variants — and good ones at that. Take Cherry Smoke, for example. It's the famous fragrance but burnt, and, in my opinion, made better.
Price: $240

When you want to wear fleece, reach for one made from wool, not polyester. Polyester sheds, which sends microplastics into our water supply. Wool options, like this one from American Trench, are better for the planet, but in the long run, too, making you more likely to hold onto it.
Price: $365

Sweater vests are cool, especially when they're made by Jamieson's of Shetland, a storied Scottish company that specializes in woolen knitwear.
Price: $159