31 New Watches You Missed from Tudor, Citizen, Timex, Breitling and More

Panerai’s tricked-out Submersible GMT is packed with advanced tech, including a 500m water-resistant Direct Metal Laser Sintered titanium case, the in-house skeletonized P.4001/S automatic calibre featuring a microrotor and 12-hour GMT complication and, most unique of all, a patented polarized date display.

Seiko’s addition to its attractive lineup of Cocktail Time GMTs is dubbed the “Silver Bullet” and is based on a gin cocktail of the same name. It combines a textured silver with a blue GMT hand and matching blue Breguet numeral 24-hour markings, along with a gold-tone seconds hand.

Vanguart partners with retailer Material Good for this special take on the former’s Orb flying tourbillon watch. The watch’s organic, flowing 41mm case is executed in microblasted titanium with polished bevels and features inserts of a specially developed pink ceramic. The hard-wearing material took Vanguart over a year to develop and is based on Material Good’s original color palette. Its soft finishing also requires specialized bespoke tools to accomplish. The watch’s dial-side rotor, in pink ceramic, contains a round diamond and can be adjusted between manual and automatic winding via the crown. In automatic mode, the diamond spins freely around the dial, while in manual mode, you can lock it into place wherever you like. The Vanguart Orb Pink Ceramic is mounted on a matching pink rubber strap, and just 25 pieces of the watch will be produced, exclusively for Material Good. Price is available upon request.

A 38mm automatic titanium dive watch with 300m water resistance and an 80-hour power reserve for $1,100 is almost too good to believe. But Certina, Swatch Group’s best-kept secret, adds three new dials with flashy, 1980s-approved color schemes. There is a blue dial and ceramic bezel with orange accents on the hour markers and hands, as well as two black versions with teal and neon pink accents.

Christopher Ward overhauls its Sealander GMT for 2026 with a slimmer case across three sizes, a more refined dial with additional color options, a new fitted rubber strap option and new bracelets featuring a toolless link-removal system.

Christopher Ward updates its most versatile and approachable watch with a slimmer case, a more powerful Sellita Caliber SW200-2 automatic movement and a tool-free bracelet link adjustment system. It comes in 36mm and 39mm case options. Both sizes are available in white, black, and light blue, while a new faded pink is exclusive to the 36mm, and pistachio is exclusive to the 39mm. Four strap options are also available.

Tudor outfits its Black Bay Chrono in black carbon fiber for this lightweight racing version of the watch made for the brand’s F1 sponsor, Racing Bulls. The watch features a white panda dial with yellow and carbon fiber accents, along with a hybrid strap affixed with carbon fiber end links. Inside beat the Manufacture Cal. MT5813 column-wheel chronograph movement.

You probably wouldn’t guess it by looking at it, but this watch is actually a movie tie-in for The Mandalorian and Grogu, the upcoming Star Wars flick. And that’s a very good thing, as the branding is subtle enough that it doesn’t scream gaudy or chintzy. And it shouldn’t, as this is actually a pretty spectacular watch, from its Super Titanium case (and matching band) to its worldtimer travel-friendly functionality and convenient Eco-Drive solar-powered movement. Really, the only obvious branding is on the back of the case, which can’t be seen during normal wear.

Zenith gives a patinated “Tropical” treatment to its Chronomaster Revival A384, with its brown tachy scale and subdials making the watch appear as if it had begun its life as a black-and-white panda and then spent the next 50 years naturally aging.

Bell & Ross’s BR-03 may be the brand’s most purely instrument-based watch, with a design derived from airplane cockpit gauges, but that doesn’t mean it can’t be beautiful. As proof, the brand offers up the BR-03 Green Steel, which adds a gorgeous gradient green sunburst dial to the BR-03’s stainless steel “circle in a square” case. The look is equal parts luxe and toolish, with the two included tapered straps, one in black leather and the other black fabric, hinting at the watch’s dual nature.

Farer releases a second generation of its pilot watch, updated with a 40mm titanium case and four distinct dial designs. The models have PVD colored cases, two blue and one brown, while the fourth retains the dark gray hue of brushed and sandblasted titanium. It is powered by a Sellita Caliber SW300-1 automatic movement and is sold on your choice of seven different leather and suede pin buckle straps.

At long last, Bulova trimmed down the Lunar Pilot, known as the “other moon watch” for its role in NASA’s Apollo program, to a 41mm case. Moreover, the steel case and three-link bracelet are finished with a sandblasted black PVD coating, and the dial plate is coated with Musou black, a paint that claims to absorb 99.4% of light. It is powered by the same Caliber NP20 high-performance quartz movement, which delivers a perfectly smooth seconds hand and an accuracy measured in seconds per year. It comes with a matching travel case and desk clock, and is limited to 6,000 pieces.

Moser transforms its Pioneer Tourbillon sports watch into the ultimate Miami watch with this Bucherer exclusive. The watch features an explosion of color with a sterile bright blue dial, hot pink outer ring and lime green hands. A hot pink rubber strap adds to the beachy vibes, and an additional white rubber strap is included when you need to tone things down a bit.

Bremont’s flagship chronograph gets a special edition powered by deadstock Valjoux 23 movements, an iconic caliber that was discontinued in 1974. It features a galvanic salmon-colored dial, featuring the trademark propeller hands on the small seconds dial, housed in a 42mm titanium Trip-Tick case . It comes on a brown nubuck leather strap with a titanium pin buckle.

Wren updates its 41mm Grade 5 Titanium Watch diver with a stunning blue fumé dial finished with vertical brushing. The hour markers, hands and dive bezel are fitted with a creamy orange Super-LumiNova inspired by ocean sunsets. It comes on a quick-release flat-link titanium bracelet with a dive extension built into the clasp, and a choice between a blue or black quick-release FKM rubber strap is provided.

Laurent Ferrier expands its hit integrated luxury sports watch, the aptly named “Sport,” with the collection’s first GMT model that puts a clever twist on the classic complication. Rather than utilizing a fourth hand to track a second time zone, the watch features a second window at 9:00 opposite the 3:00 date window. This window displays a second time zone in a 24-hour format, and can be adjusted in one-hour increments forward or backward using the pushers at 10:00 and 8:00 without stopping the movement. The action comes courtesy of the in-house Calibre LF275.01 automatic movement featuring an offset platinum micro-rotor and a 72-hour power reserve, and is housed in a 42mm Grade 5 titanium case with integrated bracelet.

For this take on the high-end Swiss watchmaker’s sportiest watch, De Bethune turns to a rarely used material, zirconium, for the case of this DB28xs. Zirconium is exceptionally hard and resistant to oxidation, and here it’s rendered in matte anthracite for a cool, techy aesthetic. The openworked dial is black sandblasted titanium, with the hands and applied indices both in mirror-polished mauve titanium. At the center of the dial is De Bethune’s signature deltoid-shaped bridge, decorated with a barleycorn guilloché pattern. Inside, but largely visible from the outside, is the in-house Calibre DB2115V13 manual-wind movement, which is equipped with the brand’s patented triple pare-chute shock absorber and features a linear six-day power reserve indicator.

You already know the Rolex “Pepsi” (RIP). Meet the G-Shock “CasiCoke.” The toughest name in watchmaking teams up with Coca-Cola for an official collaboration that celebrates the soda maker’s 140th anniversary. Based off the GA-2100 series, widely known as the CasiOak, it features a brown dial and translucent green bezel and band to evoke the classic color palette of Coca-Cola bottle. Pricing TBD.

Swatch has taken inspiration from ocean-going jellyfish for its latest swath of Scubaqua dive watches. Available in four new colors (Sea Wasp, Medusae, Pacific Sea Nettle and Flower Hat), all are named after different jelly species that match the color scheme. While these aren’t perhaps suitable for true diving usage (they are only good for depths of up to 100m), the Sea Wasp and Medusae have a sneaky feature that makes up for it with everyday practicality: contactless payment. You also get a reliable quartz movement, a hybrid bioceramic and bio-sourced castor-oil-based material construction, all for just $155.

Todd Snyder and Timex have outdone themselves with this 21mm-wide rectangular dress watch pulled from the 1970s archive. The two-hand, time-only dial comes in black or “butter yellow” on a black leather strap, and off-white on a light brown leather strap. It is quartz-powered and has 30m of water resistance.

In celebration of America’s 250th birthday and in recognition of the brand’s long history with the US Armed Forces, Hamilton created a limited-edition reproduction of the rare FAPD 5101 navigator’s watch. It was issued by the Air Force to flight navigators during the Vietnam War. It has a 36mm sandblasted steel case, an acrylic box crystal and fixed pin bars. It comes with an olive green nylon NATO strap, a brown leather NATO strap and an olive nylon watch roll. It is limited to 1,776 pieces, of course.

TAG Heuer’s entry-level solar-powered sports watch collection expands with a selection of springtime-ready colors. There are five new options, including three with a TH-Polylight case and strap, and two with a steel case and three-link bracelet. All of them are powered by a Caliber TH50-00 solar-quartz movement, have a bidirectional TH-Polylight bezel and offer 100m of water resistance.

Citizen’s Promaster Dive is among the brand’s most beloved watches, affordable or otherwise. And this version marks another interesting, robust entry in the model’s long history. While it has the same overall styling, including a chunky stainless steel case with an offset shielded crown and jimped rotating bezel, it gets a unique dial treatment inspired by rolling, glimmering ocean waves. However, that dial hides another sneaky secret: this watch has an Eco-Drive movement, meaning that dazzling dial is a solar panel. This watch is comfort, convenience and capability all rolled into one.

G-Shock holds the distinction as arguably Japan’s most formidable watch brand. And while its legendary shock-resistance and bold styling is a major selling point, it also helps when a new release can capture something a bit more novel. Such is the case with the Black and Electro Green Collection, which sees five of the brand’s most popular watches get a radar-like green-on-black makeover that hearkens to tactical military styling (like in Tom Clancy’s Splinter Cell series).

The Italian indie brand updates its Modello Quattro with a sandblasted titanium case, complete with a matching fixed bezel, and a seafoam green California dial, paired with a matching nylon NATO strap with sandblasted titanium hardware. The 40mm case holds a time-only Sellita Caliber SW200-1 automatic movement, and offers 300m water resistance. This is a limited edition of 300 pieces.

This American-built timepiece apes Rolex’s iconic Explorer II in a lot of flattering ways: just compare the steel case and bracelet, black dial and lumed white indexes and hands, not to mention the orange 24-hour hand. Still, the 40mm Monster distinguishes itself with an open case back displaying its Sellita SW330-2 automatic movement and, much more significantly, with a unidirectional world timer bezel, enabling you to know the time in 23 cities without math. Of course, one of those cities is Detroit, a subtle reminder of this watch’s provenance.

While the brand would never admit it, the Waterbury Heritage Automatic GMT is a clear tribute to what might be the most iconic travel watch of all time, the Rolex GMT Master II. While the “Pepsi” bezel version is probably the most recognizable, this Timex instead borrows from the “Coke” and “Sprite” versions, which feature red-and-black and green-and-black bezels, respectively, as well as matching GMT hands. Of course, the Timex is just a few hundred dollars, while the Rolex costs over ten grand, easy. And yet, you still get an automatic movement and much of the same day-to-day functionality.

With a history dating back to 1904, Marathon has been making mil-spec watches — often for militaries around the world — for generations. Now, the brand’s beloved Pilot’s Navigator watch serves as the platform for a new innovation: a CeraShell case. This proprietary case material is made up of bio-sourced plastic and ceramic powder and features an aluminum bezel. However, beyond that, this is still the same venerated timepiece that was designed in conjunction with Kelly Air Force Base in 1986. It’s worth noting that there are two versions, one with and one without a date function. Beyond that and slight styling differences, they are practically identical.

When NASA’s Artemis II mission launched just a couple of weeks ago, horology fanatics were quick to notice the mysterious timepiece strapped to the astronauts’ wrists. Well, it’s a mystery no longer, as Breitling has launched the Navitimer B02 Chronograph 41 Cosmonaute Artemis II as its own standalone model. Based on the original Swiss watch to travel to space, this hand-wound beauty features mission-specific styling and a galaxy-blue meteorite dial. Kudos to Artemis II Mission Commander, Reis Wiseman, for initiating this project by specifically requesting a Cosmonaute for this monumental trip around the moon.

The Timex T80 is one of the most iconic digital watches of all time. Now, the brand has paired up with Dime and END. to create an era-appropriate reimagining imbued with a bit of punk rock flair. The watch itself is the same classic digital timepiece with its stainless steel case and large display (including its Indiglo backlight), but it gets a studded belt-inspired link bracelet and a second leather strap, also accented by studs.

G-Shock teams up with ’70s surf brand Ron Herman for an elevated take on the GA-2100. Instead of giving the model a metal bezel and bracelet, the two collaborators equipped it with a high-visibility black-and-white face that channels the sophistication of mid-century tuxedo dials. The result is an ultrarefined look for one of G-Shock’s sharpest models, without the high-end price tag of other versions.